In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective.

They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.

On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape.

Subscribe to The Conference Connection for more insights on legal marketing and law firm growth!

#SethPrice #MarkBenhard #LegalMarketing #SEO #MassTorts #LawFirmGrowth #DigitalMarketing

In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation.

Seth, Shaun , and Krystal discuss:

• How automation and human touchpoints work together in reputation management.
• The importance of review cadence and how it impacts SEO.
• Strategies for incentivizing staff to engage with client reviews.
• The risks of Google penalties and how to stay compliant.
• What the recent "review glitch" revealed about Google's focus on authenticity.

With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust.

Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!