The SEO-First Product: A New Blueprint for Customer Acquisition with Björn Darko | The Product People Podcast

In the world of digital products, customer acquisition is the lifeblood of success. But what if your strategy is built on a shaky foundation? In this episode, we sit down with Björn Darko, Director of Product Management - SEO at AVIV Group, to challenge the conventional wisdom. We'll explore why thinking about SEO as a mere marketing add-on is a critical mistake. Björn shares his insights on how to embed SEO directly into your product development process, turning your digital product into a powerful, self-sustaining customer acquisition engine. Tune in to learn how a shift in mindset can lead to lower acquisition costs, higher-quality traffic, and long-term business growth.

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Product People is the premier destination for Product Management services in Europe. We cover parental leaves, discover/deliver great products, and accelerate transformation by acting as bar-raising pacesetters. Our in-house recruitment process has a 0.5% acceptance rate.

We empower our Product community of 60,000 members to share knowledge generously whilst managing the unglamorous hands-on work of a Product/Program Manager or Product Ops, on an interim/fractional basis (3-12 months). We onboard fast, align teams, and deliver outcomes.

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