The Role of Marketing in International Expansion

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the complexities of international expansion for businesses. They explore how to adapt marketing strategies for new markets, the importance of building a global brand while maintaining consistency, and the financial risks associated with entering international markets. Rob shares insights on the necessity of market research, building relationships, and the long-term perspective needed for successful brand building in diverse regions.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

• International expansion presents both opportunities and challenges.
• Cultural, economic, and regulatory differences require tailored marketing strategies.
• Building relationships with local distributors is crucial for market entry.
• A strong global brand helps in gaining credibility in new markets.
• Brand building is a long-term investment, not a short-term tactic.
• Market research is essential before entering new international markets.
• Different regions require different entry strategies and pricing models.
• Trust and partnership building are key in relationship-driven markets.
• Digital infrastructure must be localized for effective market penetration.
• Businesses should focus on one or two markets at a time for effective strategy.

Sound Bites

"How should a business approach market entry?"

"It's about getting out there, meeting people."

"Build relationships. It's not difficult to do."

"You have to take a long term perspective on this."

"Don't start dropping your pricing by 10% or 20%."

"Do your research and do it well."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at [e-mail]
• Visit our website vcmo.uk
• Phone us [phone]

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.