This week, James Zahn discusses the not-so-early arrival of seasonal merchandise at retail — including Halloween and Christmas — and how the "too soon" crowd of complainers is back out in force. On the show, Zahn breaks down his experiences with the "too soon" crowd while working at Walmart and the late Musicland Group's Sam Goody more than 25 years ago, and how the timeline dates back to the 1950s (see: Elvis Presley!).

Additionally, the General Mills Monster Cereals are back and Dunkin' and Starbucks have gone pumpkin. Oh yes, it's fall y'all!

More than 17 years after launching his first podcast, James Zahn aka The Rock Father officially returns to the space with an entertaining, uncensored look at life, business, entertainment, toys and games, politics, and the world at large. A natural storyteller, Zahn is known for his work in the toy industry as Deputy Editor of the Toy Book, Senior Editor of both the Toy Insider and the Pop Insider. A true multi-hyphenate, Zahn is a media personality and raconteur that has worked as an actor, director, musician, and has held executive roles spanning entertainment, publishing, retail, and more. He's been seen on Yahoo! Finance, CNN, CNBC, FOX Business, Cheddar, HISTORY, Forbes, and more.