This week we drop in a detailing shop in Rio de Janiero to explore what's happening in the World of Detailing across the world.Paulo Asuncao and Felipe join us to talk about detailing, business, the IDA, and life in Brazil for a business owner.

In this episode, we go behind the scenes of a professional detailing training and break down what separates average detailers from elite operators.From color-coded chemical systems to structured workflows and pricing strategies, this conversation reveals how detailers can work smarter, not harder—and actually build a profitable business.Whether you’re just getting started or already running a shop, this episode will challenge how you think about your process, your pricing, and your growth.Topics we explored:Why having a system changes everything in detailingHow to price your services the right wayThe role of efficiency in scaling your businessHow the right products can save time and increase profitWhy mindset and discipline matter more than toolsFeaturing insights from live training at MVPD Supply during TRC Week.GuestDiego@diego_kcxKochChemie USAHost:Jody SedrickRoadFS/DetailBookieDetailBookie CRM - https://detailbookie.comRoadFS CRM - https://roadfs.com

What does it take to go from losing millions in real estate… to building a product that dominates an industry without spending a dollar on marketing?In this episode, we sit down with the founder of Solution Finish to break down the real story behind the product—how it started in a garage, the science behind why it works, and the mindset it takes to build something that lasts.This conversation goes beyond detailing. It’s about innovation, pricing strategy, customer loyalty, and what happens when you focus on solving real problems instead of chasing money.If you’re a detailer, entrepreneur, or someone building something from the ground up—this is one you don’t want to miss.Key Takeaways:Why most products fail (and how to avoid it)The science behind restoring plastic vs. masking itHow pricing psychology can drive long-term growthBuilding a business without ads or marketing spendThe power of staying authentic in your laneGuest:Chris WestSolution Finishwww.solutionfinish.comGot questions about Solution Finish? Reach out directly:Chris@solutionfinish.comHosts:Jody Sedrick & Rod PuzeyRoadFS/DetailBookie PodcastDetailing CRMsRoadFS CRM - https://roadfs.comDetailBookie CRM - https://detailbookie.com⏱️ Chapter Timelines00:00 – Intro & Why This Episode Had to Be Redone01:00 – From Small Inventory to Massive Demand03:00 – The Real Estate Crash That Changed Everything05:00 – The Idea That Started 18 Years Earlier06:00 – Garage Experiments & The “Eureka” Moment07:30 – Innovation Comes from Solving Real Problems08:30 – Why People Overcomplicate Simple Solutions10:00 – The Truth About Plastic Oxidation (Science Breakdown)13:00 – Why Most Trim Products Don’t Actually Work14:30 – Scaling the Product from Shot Glass to Production16:00 – Building a “Pure” Company Model18:00 – Using the Product the Right Way (Common Mistakes)20:00 – From Solo Founder to Building a Team22:00 – Efficiency vs Waste (Owner vs Employee Mindset)25:00 – Pricing Strategy That Built the Brand27:00 – The Psychology Behind Getting Customers Hooked30:00 – The $125 Price Tag Strategy (And Why It Worked)33:00 – Why Big Companies Won’t Copy This Product35:00 – Customer Service as a Competitive Advantage37:00 – Maturity, Ego, and Business Growth41:00 – Letting Logic Beat Emotion in Business Decisions44:00 – From Financial Pressure to Freedom47:00 – Building Success Without Marketing49:00 – When You Realize You’ve Built Something Real51:00 – Trade Shows, Lessons Learned, and Strategy54:00 – Final Thoughts & How to Connect

In this episode of the Road Detail Podcast, we sit down with Justin Walmsley, owner of Eco Shine Detailing and Detail Supply Depot, to break down what it really takes to build a successful detailing business—from starting with nothing to creating a business that provides true freedom.Justin shares his journey from detailing cars out of a Dodge Charger to running multiple operations, along with the hard lessons that shaped his mindset—including a $75,000 lawsuit, scaling mistakes, and why growing too fast can actually hurt your business.This conversation goes beyond detailing. It’s about entrepreneurship, leadership, discipline, and building a life—not just a business.If you're a detailer, entrepreneur, or someone looking to grow without burning out, this episode will challenge how you think about success.Chapter Timeline00:00 – Introduction & Podcast Kickoff00:02 – Meet Justin Walmsley (Eco Shine Detailing)00:03 – How It All Started (Paying for a Wedding)00:04 – The Real Meaning of Freedom in Business00:05 – Growing from a Car to Multiple Shops00:06 – Lessons from Scaling Too Fast00:07 – Launching a Detail Supply Business00:09 – Running Lean & Smart Growth Strategy00:11 – Products, Pricing & Industry Positioning00:13 – Biggest Early Mistakes in Business00:14 – The $75,000 Lawsuit Lesson00:16 – Protecting Your Business (Insurance & Structure)00:20 – Marketing Without Spending Money00:23 – Why Relationships Beat Ads00:25 – Understanding Your Market (Not Copying Others)00:27 – Adapting to Seasonal Business Challenges00:31 – Expanding Services (PPF & Training)00:34 – Freedom vs. Growth: Knowing When to Scale00:36 – Leadership, Culture & Managing Staff00:38 – Customer Experience & Owning Mistakes00:42 – Do What You Say You’re Going to Do00:43 – Balancing Business and Family Life00:47 – Why Presence Matters More Than Hustle00:50 – Final Advice for Business Owners00:51 – Closing Thoughts & Where to Find JustinGuest Justin WamsleyEco Shine DetailingDetail Supply Depothttps://www.detailsupplydepot.com/Hosts:Jody Sedrick & Rod PuzeyRoadFS/DetailBookie PodcastCheck us out atRoadFS CRM - https://roadfs.comDetailBookie - https://detailbookie.com

In this episode of the RoadFS Detail Podcast, we sit down with Chris West — the founder of Solution Finish — to talk about building a boutique brand that’s stood the test of time.Chris shares the early days of launching his product, getting torn apart on social media, and learning quickly how to navigate industry drama without getting pulled into it. His philosophy? Stay in your lane. Do one thing — and do it right.We dive into:Why he refuses to blame customersThe power of backing your product with real supportWhat real competition looks like (hint: detailing drama isn’t it)How coming from high-stakes real estate shaped his business mindsetWhy simplicity and focus can outlast flashy marketingEven with live tech hiccups (because that’s real life), this conversation delivers powerful lessons about brand integrity, customer communication, and long-term thinking in business.If you’re a detailer, shop owner, or brand builder — this one’s for you.👉 Don’t forget to like, share, and subscribe for more conversations with industry leaders.Chapter Timeline Breakdown00:00 – Introduction to Chris West & TRCMA Announcement01:30 – Why Solution Finish Has Stayed Relevant for 15+ Years02:20 – The Early Facebook Backlash & Learning Social Media the Hard Way05:00 – Staying Out of Industry Drama06:00 – Real Estate vs. Detailing: What Real Competition Looks Like07:30 – Customer Complaints: Why He Never Blames the User09:30 – The 3-Step Formula (And Why People Skip Step 3)12:00 – Why Simplicity Wins: One Product, Done Right21:00 – Communication Lessons for Business Owners26:00 – TRCMA Preview & Industry Insight31:00 – Final Thoughts on Focus, Brand Integrity & Staying in Your Lane

Guest:

Chris West

Solution Finish

Hosts:

Jody Sedrick and Rod Puzey

RoadFS CRM https://roadfs.com

DetailBookie CRM https://detailbookie.com

n this episode of the RoadFS Detail Podcast, we sit down with Andy Duff and Isabel Duff of Studio 16, based on the west coast of Scotland.We met Andy and Isabel at Mobile Tech Expo, where Isabel took home Newcomer of the Year — and their story is one of growth, grind, and bold moves.From transitioning out of the beauty industry into paint protection film, to building a premium studio brand, to hosting the Detailing Summit in Scotland — this conversation is packed with real insight for detailers at every stage.We talk about:• Winning Newcomer of the Year• Going from mobile detailing to a high-end studio• The grind of business ownership• Why networking changes everything• Building a premium brand experience• Systems, operations & social media ads• Collaboration vs ego in the detailing industry• Hosting the Detailing Summit in ScotlandIf you’re building a detailing business — or thinking about it — this episode will challenge you to level up.Subscribe for weekly conversations with industry leaders from around the world.⏱ Chapter Timeline00:00 – Introduction & Meeting at Mobile Tech Expo01:30 – First Impressions of MTE & Networking03:15 – Winning Newcomer of the Year04:30 – Transition from Beauty to PPF07:00 – Training with Industry Leaders11:30 – Studio 16 & Building Reputation in Scotland14:00 – Chasing the Final 10% (Quality Control)16:30 – Working Together as a Married Team18:00 – From Mobile to Studio: The Business Evolution20:00 – Overcoming Imposter Syndrome22:30 – Why Industry Events Matter27:30 – Hosting the Detailing Summit in Scotland35:00 – Marketing, Systems & Professional Branding41:00 – Designing a Premium Studio Experience47:00 – The Reality of the Business Grind49:00 – Paid Ads & Lead Generation51:00 – Final Advice for Detailers55:00 – Wrap-Up & Where to ConnectGuests:Isobel & Andy DuffStudio 16Instagram: https://www.instagram.com/studio16_car_care/Facebook: https://www.facebook.com/profile.php?id=61556284136745Hosts:Jody Sedrick & Rod PuzeyRoadFS / DetailBookie Podcast=========================RoadFS CRM - https://roadfs.comDetailBookie CRM - Your Shop in a Box - https://detailbookie.com

In this episode of the RoadFS Detail Podcast, we sit down with Dave Reed, founder of DRD Detailing in Cornwall, UK, and a leader within the International Detailing Association (IDA).Dave shares his journey from 30 years in corporate aviation to building a detailing business rooted in passion, purpose, and quality of life. This conversation goes far beyond polishing paint — we talk about mindset, growth, business models, and redefining what success actually means.Topics we cover:• Why Dave left corporate life for detailing• The UK vs USA mindset around business growth• Scaling vs staying small and profitable• What it really means to be “stuck” in your business• How to attract better clients without paid ads• Hosting car care workshops to build trust• Collaboration over competition• Why joining a professional organization changes your language and confidence• Quality of life vs chasing the million-dollar dreamIf you're feeling stuck, overwhelmed, or chasing growth without peace — this episode will challenge and encourage you.Sometimes success isn’t about getting bigger.Sometimes it’s about getting better.Subscribe for more conversations on detailing, business, and purpose-driven growth.Chapter Time Breakdown00:00 – Intro & Baker Marine Care Website Contest01:30 – Meet Dave Reed (DRD Detailing, Cornwall UK)03:00 – Leaving 30 Years in Corporate Aviation06:30 – Why Entrepreneurship Made Him “Unemployable”08:30 – Where is Cornwall? UK Geography Explained13:30 – UK vs USA Detailing Industry Differences16:00 – Scaling vs Staying Small19:00 – Redefining Success & Quality of Life23:00 – The IDA’s Impact on Professional Development27:00 – Collaboration vs Competition40:00 – What To Do If You’re Stuck in Business44:00 – Hosting Free Car Care Workshops to Build Trust50:00 – Attracting Higher-End Clients (Jaguar, Porsche, Lotus)55:00 – Final Thoughts & Industry EncouragementGuest:Dave ReedD.A.R. Detailinghttps://www.dardetailing.com/Hosts:Jody Sedrick & Rod PuzeyRoadFS / DetailBookie Podcast=========================RoadFS CRM - https://roadfs.comDetailBookie CRM - Your Shop in a Box - https://detailbookie.com

In this episode of the RoadFS Detail Podcast, we’re back in the studio with the PDP crew — Eric Polasky and Chris Livengood from Professional Detail Products (PDP).We cover everything from their legacy in the industry to what’s coming in 2026 — including new product launches, training opportunities, and most importantly… how detailers can become more profitable.We break down:• The truth about graphene vs SiO2 coatings• Why ceramic sprays are NOT coatings (and why that matters)• PDP’s new SW90 ceramic spray and non-silicone interior dressing• The power of hands-on training (March 24th Annual Seminar)• Buying chemicals in bulk to increase margin• Why labor — not product — is your biggest expense• How small inefficiencies cost you BIG money over time• Expanding services: PPF, tint, PDR, overspray removal• Running your detail shop like a real businessIf you’re serious about growth, margin, and longevity in the detailing industry — this episode is for you.🔗 PDP Website: www.pdp.biz📅 PDP Annual Seminar: March 24th (Two Sessions | 120–150 Detailers)Subscribe for weekly conversations on detailing, business strategy, and industry growth.Guest:Eric Polosky & Chris LivengoodPDP (www.pdp.biz)Hosts:Jody Sedrick & Rod Puzey=============================================DetailBookie CRM: https://detailbookie.comRoadFS CRM: https://roadfs.com