The Rise of AI: How Artificial Intelligence Is Reshaping Retail Media and Amazon Advertising

AI is changing advertising—and fast. In this episode, Joe and Maarja break down how AI is impacting the world of Amazon and retail media, from generative creative tools to AI-driven customer journeys and predictive campaign optimization. They explore what’s real, what’s hype, and what it all means for brands and marketers.

🔑 Key Takeaways:

• Amazon’s creative tools and generative AI are speeding up campaign execution and testing.
• Conversational AI is changing how consumers shop, moving discovery beyond traditional search.
• AI is pushing retailers toward campaign automation, shifting human focus to strategy.
• Traffic is dropping from search engines, but AI is boosting high-intent site visits.

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