The Rise, Fall, and Comeback of Little Caesars

Little Caesars is the fastest-growing pizza chain in the US, known for its quick, affordable pizza and unique carry-out model. After rapid expansion from the 1950s to early 1990s, the chain faced declining sales due to increased competition, inconsistent advertising, and franchisee disputes. Revitalized by new promotions, effective advertising, and franchisee support, Little Caesars has reclaimed its position as the third largest US pizza chain.

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