The Right Way to Sell SaaS in the Early Days - Advice from a Serial Entrepreneur

What if selling before building was the real key to SaaS success?

In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.

We cover:

• 💡 Why selling before building works

• 📉 The death of the traditional B2B funnel

• ⚠️ Why outsourcing too early kills momentum

• 📬 Authentic outreach that cuts through AI noise

• 💬 Turning rejection into insight

• 💰 Pricing strategies when you’re early

• 📞 Lessons from 100+ customer conversations

Whether you’re pre-launch, testing an MVP, or stuck post-product, this conversation gives raw, actionable strategies to land your first customers faster.

🎧 Listen now for a playbook to validate ideas and win clients without wasting time on code.

#SaaSMarketing #StartupGrowth #CustomerDiscovery

👉 More from Masterful Founders:

• Website: masterful.info

• Podcast: Spotify

• LinkedIn (Will): Wilhelm Laubach

• LinkedIn (Chris): Chris Ruehringer