Oh Shit

Susie Batiz went from surviving abuse, depression, and bankruptcy to building Poo-Pourri into a cultural icon and a massive business built on a deceptively simple idea: make the bathroom smell better. The part that grabbed us, though, isn’t the product story. It’s how she learned to trust her intuition when life stripped everything else away, and how that “luxury of losing everything” became the reset that finally felt like freedom.

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We’re pulling back the curtain and letting you hear a real coaching call with a client who’s doing the brave part: building something new while the old voice in his head keeps asking, “Who do you think you are?” That tension is the heartbeat of creative work. We talk about the moment self-doubt shows up, why asking for help is harder than it sounds, and how to sort true guidance from the noise of too many opinions.

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Follow me on Instagram (@jamesvictore) for all my big ideas and inspiration!

A relationship doesn’t usually explode. More often, it drifts.

One missed conversation turns into a habit, the habit turns into distance, and suddenly two people who once felt like a team are living like roommates. I’m revisiting the lessons I pulled out of my own divorce because the communication gap between men and women feels louder than ever, and I don’t want anyone repeating my mistakes just because they’re common.

Like this? Join us on Substack and subscribe to get the podcast and all my other work delivered straight to your inbox.

Follow me on Instagram (@jamesvictore) for all my big ideas and inspiration!