The Richard Smith - small business development for the real world. Podcast Por The Richard Smith - small business development for the real world. arte de portada

The Richard Smith - small business development for the real world.

The Richard Smith - small business development for the real world.

De: The Richard Smith - small business development for the real world.
Escúchala gratis

Obtén 3 meses por US$0.99 al mes
Small business, sales, marketing, how to get stuff done. Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • November 2025 Number 3 | Podcast – Small Business Decision Making

    November 2025 Number 3 | Podcast – Small Business Decision Making
    Nov 27 2025

    In today’s podcast, I’m talking about some important things for small business owners – in particular those of you that work in your own show (business)

    As small business owners, we often start the day fighting fires, staring at the “burning embers” of yesterday’s problems. This leads to overwhelm, analysis paralysis, and the feeling that you need 100% of the information before you can move an inch.

    In this latest update, I tackle two critical components for future-proofing your business: The Speed of Decision Making and The Leverage of AI.

    Here are the specific questions this episode answers:

    1. Why am I stuck and unable to move forward?
    You are likely treating every choice as a life-or-death situation. The episode explains why “waiting for all the information” is killing your momentum and why competitors won’t wait for you to be thorough.

    2. What is the difference between a “One-Way” and a “Two-Way” door?
    Richard breaks down this vital management theory. He explains how to distinguish between irreversible decisions (firing staff, killing a product line) and reversible ones (hiring, testing a new method). The key to growth? Make the reversible decisions immediately. Just do it.

    3. How can I safely test new ideas without risking the business?
    Treat new marketing or product launches as a “side hustle within your business.” If the door swings both ways, the cost of waiting is usually higher than the cost of fixing a mistake later.

    4. How can AI act as a “Highly Qualified Helper” for my team?
    Beyond just writing emails, how to create custom AI tools that do a “deep dive” into your specific company policies and expectations, guiding staff and solving client issues exactly how you would.

    5. Can I build a “Virtual Board of Directors”?
    Yes. The episode answers how you can use AI models to build a portfolio of knowledge uploading the works of figures like Lincoln, Edison, or Darwin to act as a virtual peer group when you need advice on a difficult problem. You can choose who you want – even me. But then again I do swear a lot.

    Listen to the full episode to learn how to stop overthinking and start automating.

    Ready to get a “shimmy on” with your business growth?
    If you are a small business owner looking for hands-on help to implement these decision frameworks and AI tools, get in touch using the form below.

    Get In Touch

    Name *Email *Subject *Comment or Message *EmailSend Message

    Más Menos
    5 m
  • November 2025 Podcast Update – Ai in the workplace.

    November 2025 Podcast Update – Ai in the workplace.
    Nov 24 2025
    There are a number of questions that I am trying to answer in this podcast enjoy. 1. The Role and Impact of AI in the Workplace • How will artificial intelligence models shift and change the parameters in relation to our work and how we work? (The sources confirm that AI models are going to change a “hell of a lot of things,” although they are not necessarily the one thing that will transform everything.) • What useful functions and access can these AI models provide? (They can give access to things that we perhaps never had access to before, and they allow for interpretations on life and our actions, if we choose to use them.) • Is artificial intelligence the panacea for business problems? (No, the speaker states they do not believe artificial intelligence is the panacea.) • What are the useful use cases for so-called artificial intelligence? 2. Leveraging Personal and Business Knowledge • How can a business owner effectively package up their expert knowledge and personal business processes into a working AI tool? (This process involves collecting details about the working process, qualifications, understanding, and procedures of the owner.) • How can this customised AI tool be used to help staff members? (The tool can be given to staff, allowing them to do a deep dive into how they should be working, how they should be answering questions, and how they should be dealing with stuff by laying out policy, views, opinions, and ways to help clients.) • How can stuff that has never been packaged up before be wrapped into a usable tool? 3. Virtual Mentorship and Decision Making • How can AI models address the business owner’s need for mentors or advisors (like legal advisors, accountants, or other business owners)? (With these models, users are able to start building a portfolio of knowledge.) • How can an AI tool be directed to create a virtual peer group of famous or expert figures? (The works of famous people, such as Lincoln, Edison, Dale Carnegie, Darwin, James Clear, and Naval, can be put into a working package, and the tool can be given direction to treat these figures as “peer writers”.) • How does using a knowledge-loaded AI tool relate to the concept of an imaginary peer group? (It is compared to a British-based entrepreneur who would ask questions to an imaginary peer group in his mind and wait for the answers. The AI tool collects information and gives the best response from the data it has, similarly providing answers from a virtual peer group.) • What should I do if I am maybe stuck or not sure what to do next in my business? (The leverage gained from these tools is effectively like having a highly qualified helper to give direction.) 4. Implementation and Tailored Use • How can a small business owner start to get good levels of leverage from AI tools? • How is the application of these tools different for various small businesses? (The idea is that every small business is different and will require a different tool or a different way of doing things I do hope that this issue of the podcast has helped you focus on how these AI models can help our businesses thrive and survive in the current world. It really isn’t all negative. There are a considerable number of positives that we need to be focusing on and using these as a available tour instead of a distraction or something to be avoided. As always, if you’re stuck with any of this, please get in touch. I specialise in working with small business owners to get the shimmy on that they need in the marketplace.. Get In Touch Name *Email *Subject *Comment or Message *WebsiteSend Message
    Más Menos
    6 m
  • November 2025 Podcast

    November 2025 Podcast
    Nov 18 2025

    Welcome to the November 2025 issue of the podcast.

    There is quite a bit to talk about today and I am going to begin with this whole issue of distraction and how our small business owners suffer with destruction purely because it’s baked into the way we live our modern lives.

    in this short podcast I cover some of the issues that we have been discussing face to face with some of my clients over the past couple of months and also to let you know there is more content over on the Small Business Ninja Tik Tok feed which is currently part way through my 100 series of short videos for small business owners covering such things as business development sales marketing and running away with the circus enjoy and I look forward to hearing from you with your questions.

    Go Deep, Not Wide: Unlocking Profit from Your Existing Customer Base

    Are you obsessed with chasing new leads while ignoring the goldmine sitting right in front of you?

    In this episode, Richard Smith—one-half of Small Business Ninja—challenges the traditional approach to business growth. If you feel like you are constantly spending money on ads, SEO, and trying to attract strangers into your funnel, you might be “missing a trick.”

    Richard argues that while finding new customers is part of business, building a truly profitable, consistent enterprise requires going deep, not wide.

    Key Takeaways from this Episode:

    • The 80/20 Rule of Growth: Richard guarantees that 80% of your new business potential lies within your existing customer base—the people who already know, love, and trust you.
    • Stop Waiting for the Phone to Ring: Your customers are like your dentist; they might trust you, but they won’t call you spontaneously just to chat. It is your job to proactively reach out using text, WhatsApp, email, or even “snail mail” to keep the relationship alive.
    • The “Deep Dive” Strategy: Sustainable growth comes from offering added value to current clients. This includes upselling, cross-selling, or even offering affiliate products and services that solve their problems.
    • Aligning Business with Life: With a background in financial services, Richard explains why your business finances need to be structured to support your personal life goals, not just your business turnover.

    Ready to stop chasing and start nurturing?
    If you want to learn how to implement these retention strategies and get off the “new lead” hamster wheel, head over to Small Business Ninja.

    Check out Richard’s 100-video series on TikTok for daily tips.

    Get in touch when you are ready.

    Get In Touch

    Name *Email *Subject *Comment or Message *MessageSend Message

    Más Menos
    7 m
Todavía no hay opiniones