Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape.

In this episode, you’ll learn:

• Why SEO is a long-term game, not a quick fix
• How focusing on your whole site beats chasing one keyword
• Why removing website sections can seriously hurt your traffic
• How you can succeed in global SEO without speaking every language

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.

Join hosts Jack and Jess as they sit down with Steven Schneider, co-founder and CEO of TrioSEO, to uncover what it really takes to build high-ROI B2B content that converts.

In this episode, you’ll learn:

• Why traditional B2B content often underperforms
• The right way to prioritize content topics and funnel stages
• How to measure progress in the first six months of your content strategy
• When to outsource content and link building (and how to avoid burnout)

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.

Special Offer: Get 50% off your first month’s 90-day SEO sprint with TrioSEO. To claim your discount, just mention you watched the podcast when you sign up. If you’re ready to accelerate your content results, don’t miss out on this opportunity!

Join hosts Jack and Jess as they sit down with Pierre Herubel, a B2B marketing specialist and the mastermind behind the Authority First framework.

In this episode, you’ll learn:

• Why personal branding builds trust and visibility in B2B marketing
• How the Authority First framework helps you lead with expertise
• Why video and B2C-style strategies are changing B2B marketing
• Simple ways to capture demand with consistent, multi-platform content

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical branding strategies you can actually use.

Join hosts Jack and Jess as they sit down with Tom Winter, founder of SEOWind, to explore how AI is reshaping the landscape of SEO, content creation, and digital marketing.

In this episode, you’ll learn:

• How the Cyborg Method blends AI and human creativity
• Why so many people resist AI, and how to overcome it
• The right (and wrong) way to use AI in content workflows
• What the future of AI in marketing really looks like

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.

Join hosts Jack and Jess as they sit down with Ayesha Ameer, a rising LinkedIn strategist and personal branding consultant who built her entire online presence from the ground up.

In this episode, you’ll learn:

• How Ayesha went from zero presence to becoming a top LinkedIn voice
• Why authenticity is the cornerstone of a powerful personal brand
• Simple, actionable steps to start building your brand on LinkedIn
• How to stay consistent without burning out or running out of ideas

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical branding strategies you can actually use.