The Retention Trap: Rethinking Employee Loyalty with Mark Peters

In this episode, I sit down with Mark Peters, CEO of Butterball Farms, and author of The Source and The Retention Trap. Mark shares his powerful leadership journey, starting as a factory worker at 12 to building a thriving business grounded in trust, empathy, and worker wellbeing. We dive deep into his creation of The Source, a game-changing nonprofit helping employees overcome life challenges, and how it delivers ROI while transforming lives. Plus, Mark challenges conventional retention strategies and offers bold advice for investing in people and building stronger leadership teams.

Learn more about The Source at:

https://www.grsource.org/

https://i-lead.com/

https://i-3leadership.com/

https://linkedin.com/in/markpetersbutterball

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach