The Retail Challenge with Ian Scott - Multichannel Success S4e1
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The Retail Challenge with Ian Scott - Multichannel Success S4e1
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In this episode of the Multichannel Success Podcast, we dive into the post-COVID world of physical retail with Ian Scott, a renowned independent retail consultant. Ian shares insights on how the pandemic was a wake-up call for the retail industry and how human nature has driven a return to in-store shopping.
We discuss the integration of digital and physical retail, highlighting how brands are using technology to enhance the in-store experience. Ian also emphasises the importance of understanding customer behavior and adapting to their needs, whether you're a large corporation or a small retailer.
We wrap up by exploring the role of innovation and the importance of internal collaboration in driving retail success. Tune in for a fascinating discussion on the evolving retail landscape!
For all episodes see here:Multichannel Success Podcast Season 4