In this conversation, Hugo Hanselman—entrepreneur, advisor, and former global digital lead at AB InBev—breaks down how tech-enabled personalization, loyalty, and retail media are reshaping the global retail playbook. We dive into Hugo’s insight on data integration, AI-powered dashboards, community driven customer engagement, and the real potential of Web3 in loyalty programs. For retail leaders eager to adapt to the latest changes in technology, this is a sharp look at where innovation meets execution.

To bring in crystal clarity for the audience, every episode of The Retail Alchemists comes with a Recipe — a concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: ⁠https://www.theretailalchemists.com

In this conversation, Norrøna’s Bård Kvamme unpacks how a nearly century-old outdoor brand is scaling global retail through long-view strategies. We explore Norrøna’s operational blueprint—from unified commerce and omnichannel strategy to retail innovation, loyalty-driven data use, and supply chain-integrated sustainability. For retail leaders building lasting brands, this is a quiet masterclass in doing more with intention.

To bring in crystal clarity for the audience, every episode of The Retail Alchemists comes with a Recipe — concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: ⁠https://www.theretailalchemists.com