Attention ON-PURPOSE Chiropractors: You can only help the people that you attract!

Too many chiropractors struggle with marketing that brings the wrong people into their practices. Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice.

Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix ads and coupons fail, how to align your online presence with your in-office experience, and the right way to use AI in your marketing. You’ll discover how building a brand through relevance and value leads to better patients, stronger retention, and predictable growth for your practice.

In this episode you will:

• Learn why “qualified” starts with relevance and is proven by value in your content
• See how a comprehensive plan across social, search, YouTube, and maps compounds results
• Understand how brand awareness helps you beat higher-ranked competitors in search
• Discover which AI tasks help nurture leads and which can hurt your rankings
• Get a repeatable approach to remove the founder bottleneck and scale content

Episode Highlights

01:58 – Learn the core promise of the episode and why marketing quality matters more than volume.
03:21 – Understand why Facebook ads do not qualify leads and what your strategy must do instead.
04:45 – Get the three themes for 2025 marketing quality, comprehensiveness, and using AI the right way.
06:03 – Hear the quick personal update that humanizes the guest and sets up intentionality as a theme.
07:51 – Learn why most doctors have cycled through multiple agencies and what actually changes results.
09:24 – Discover the single question your market really cares about how to get qualified new patients.
11:43 – Grasp relevance vs value and how to meet prospects at their problem before teaching lifestyle.
16:32 – Use the six-pack analogy to stop chasing shortcuts and commit to the durable path.
23:36 – Align your online experience with your offline experience so your website and socials match reality.
25:32 – See how to remove the founder from the center, empower associates, and still keep message quality.
28:35 – Build a comprehensive plan covering social for attention and search for intention.
31:11 – Learn how brand awareness helps you win the click on Google even if you’re not ranked first.
33:45 – Keep creating human-helpful content as platforms shift to AI while the human decision stays the same.
37:54 – Avoid AI-written SEO posts that get wiped out by algorithm updates and hurt your site.
40:53 – Deploy AI for emails, nurture, reactivation, and messaging while keeping search content human.

43:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about CLA Wealth please visit: https://insightcla.com

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.

In this episode you will:

• Recognize the five gaps that limit consistent new patient growth
• Understand how the gaps look different in launch, build, and scale phases
• Identify which gap is currently creating the biggest constraint in your practice
• Discover why gaps reappear at new breakpoints in growth
• Learn the importance of assessing the gaps before taking action

Episode Highlights

01:48 – Hear why new patients remain the number one growth gap for chiropractors
02:22 – Learn how impact and income follow the value you deliver in your community
03:43 – See how consistent new patient flow becomes the bridge to your bigger vision
04:12 – Understand attraction, conversion, and retention as an ordered system
05:18 – Discover why marketing is speaking into someone’s listening and message
06:35 – Recognize the importance of showing up in marketing with love and truth
08:31 – Identify the skill of messaging that connects directly to what people seek
10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people
12:12 – Find out why identifying your current gap is often the most important step
15:23 – Explore how the gaps resurface at each stage of practice growth
17:12 – Break down the money gap and how it impacts clinics at all levels
19:13 – See how no-budget marketing starts with simple, intentional actions
20:01 – Learn why bingers are buyers and how content fuels new patient growth
21:01 – Understand why most practices underspend and need data-driven marketing
27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth

33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice.

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and Youtube

For more information about Lucro, please visit: https://morelucro.com

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Who will you need to become to lead the next iteration of your business?

Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader.

Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior drives outcomes, and how to build a practice that grows without sacrificing your life..

In this episode you will:

• Learn why “what got you here won’t get you there” and how identity shifts unlock growth.
• See how to hold the CEO posture: head up, eyes forward, accountable for tomorrow’s growth.
• Use the Vision Grid to set beliefs and behaviors for Operator, CEO, and Investor across time.
• Understand the link between beliefs, behaviors, and business outcomes.
• Apply “what’s important now, next, and ultimately” to every department.

Episode Highlights

01:35 - Step into a leadership conversation that challenges you to ask who you need to become.
02:22 - Discover why your mission only moves forward when you step into CEO-level leadership.
03:02 - Learn how the CEO posture of head up and eyes forward pulls your business into tomorrow.
04:48 - See why what got you here will keep you here unless you shift your identity.
05:36 - Understand how beliefs shape behaviors and why behaviors always determine outcomes.
06:12 - Explore why growth begins inside and why leadership is always an inside job.
07:28 - Reflect on the last 90 days and recognize where the old version of you isn’t enough.
08:42 - Hear how the Rubik’s Cube analogy explains the complexity of building a business that also supports your life.
09:47 - Organize your focus with the framework of what’s important now, next, and ultimately.
10:34 - Apply “what’s important now” across marketing, sales, retention, team, and business office.
12:15 - Identify who you need to become in the next 90 days, one year, and three years.
16:10 - Break down your three roles—Operator, CEO, and Investor—across each timeline of growth.
17:53 - Learn how vision casting is like driving: where your eyes go determines your next move.
20:44 - See how clarity on your three-year ultimate vision helps you choose the right lane today.
21:37 - Realize how your future earning potential grows when you make decisions today with tomorrow in mind.
23:10 - Understand why you don’t have the luxury to ignore vision casting and how the Vision Grid makes it practical.
24:05 - Use the Vision Grid to align belief and behavior in every role you hold.
25:18 - Define success as alignment between vision, values, and actions—and see why that’s the true mark of leadership.

26:20 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.

Resources Mentioned

Download your copy of the Leadership Vision Grid here: https://theremarkablepractice.com/podcast-ep322-leadershipvision

Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.