The Relaunch and XPM Story

Hunter Bergman, founder of XPM (Experience Marketing) and producer of Build in Norfolk, shares his entrepreneurial journey from small-town Nebraska to leading a growing marketing agency. His path demonstrates how community spaces and mentorship can nurture startup success in Northeast Nebraska's evolving entrepreneurial ecosystem.

• Started entrepreneurial ventures early, influenced by his mother's side hustles
• Developed passion for media and storytelling through student newspaper at Northeast Community College
• Founded XPM to help medium-sized companies "level up their marketing" with comprehensive team services
• Grew from two people to seven team members in just three years
• Credits mentorship and community at Intersect Coworking for business growth and personal development
• Found crucial support through 1 Million Cups weekly meetings for visionary thinking and networking
• Learned the importance of understanding personal strengths and setting boundaries for sustainable growth
• Uses tools like Clifton Strengths Assessment to better manage teams and delegate responsibilities
• Is developing a side project called "Hi-AI" to help small businesses leverage artificial intelligence

Hunter and XPM help produce the Build in Norfolk Podcast, which is officially relaunching for season 2 with this episode. From 1MC to more events at Intersect, Emma and Hunter plan to grow their audience and extend conversations from the space to the digital realm with this podcast.