The Real Value of SCA Expo: Connections & Coffee

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In this episode, I share my firsthand experience attending the SCA Expo 2025 in Houston, Texas. As a Houston local and self-described introvert, I decided to step out of my comfort zone and attend this major coffee industry event solo. I break down the logistics of Expo attendance, from the various ticket options to what you can expect to see on the show floor - including industrial equipment, coffee gear, and plenty of free samples and swag from vendors.

I dive into my personal journey of navigating the Expo as an introvert, the connections I made, and the incredible coffees I tasted, including some remarkable Cup of Excellence selections. I offer insights into the surrounding events that happen before, during, and after the main Expo, and why these gatherings might actually be more valuable than the show floor itself. Whether you're a coffee professional or enthusiast, you'll learn why attending an event like this can be worth it, how to approach it strategically, and what you might gain from stepping outside your comfort zone in the coffee community.

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