The Real Reason AI Fails in Distribution with Rick Pozniak, Move78

Most distributors aren't failing at AI because of the technology — they're failing because of the people. Rick Pozniak, Founder & CEO of Move78 Solutions, spent over 30 years inside distribution at Rexel, Westburne, and Gescan before launching a consulting firm dedicated to closing the gap between humans and artificial intelligence. In this episode, Rick breaks down why reskilling, rather than upskilling, is the real key to getting your team to actually use the tools you're investing in, and why honest self assessment is where that journey has to start. Rick walks through his Seven Levels of AI Competency framework, why mid-size distributors may actually have the advantage in the digital era, and why the biggest barrier to AI adoption isn't the technology — it's your people. If you're wondering where to start your AI journey, or why previous efforts haven't stuck, this conversation is your roadmap.