The Real Medicare Sales Advantage Nobody Is Teaching You
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In this episode of the Medicare Sales Playbook, Dallas and Matt unpack a simple phrase that has the power to completely transform your sales results:
"How may I serve you?"
In a world where every agent has access to the same Medicare contracts—Humana, UnitedHealthcare, Aetna—the real differentiator isn't the plan.
It's you.
This conversation dives deep into:
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Why clients are really "buying the agent," not the policy
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How observation, listening, and preparation separate average agents from elite ones
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What service actually looks like before, during, and after the appointment
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Real-world stories from airlines, restaurants, Chewy, and everyday client interactions
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Practical ways to stand out without breaking compliance—or your budget
You'll learn why being a student of the game matters, how noticing small details builds lifelong loyalty, and why the greatest return in sales often comes from giving first.
💡 Challenge of the episode:
This week, pick three people and give them something meaningful (under $5) that shows you truly listened. The return may surprise you.
If you're serious about building trust, retention, and long-term referrals in Medicare sales, this episode is for you.
👉 Subscribe for weekly Medicare training, Tuesday Tips, and Last Wednesday Webinars
👉 Watch for upcoming in-person training events across the country
👉 Join the January 28 webinar on transitioning Medicare conversations into Long-Term Care
📩 Questions or want to get on the training list?
Email: Dallas.Keithley@MedicareSalesPlaybook.com