The Real Estate Recruitment Roller Coaster And How To Get Off It with Katie Cotton

If you’ve been in real estate for more than 5 minutes, you already know that recruitment can feel like a never ending headache. The revolving door, the job ads that go nowhere, the people who seem perfect on paper but last 3 months tops, it all adds up. And in property management, where expectations are high and the pace is relentless, it can wear even the most experienced business owners down.

In this episode I chat with Katie Cotton who is Managing Director Recruit RE formerly of Ray White and has been a driving force behind strategic Recruitment, Recognition, and Retention initiatives that have strengthened the network. Katie has spent almost a decade inside real estate and another chunk of her career in tech, franchising and recruitment. She’s seen the industry evolve and she understands why so many agencies are struggling to hire and keep good people.

What I love most about Katie is that she doesn’t sugarcoat the challenges, but she also doesn’t accept that “this is just how it is.” She has a clear view of where recruitment is breaking down and what needs to shift if we want teams that are stable, aligned and actually happy to be where they work.

This episode is a chance to rethink how we hire, what we value and the way we build cultures in a world where everyone wants different things and where the industry isn’t always keeping up.

“  We often get caught up trying to find the perfect skillset instead of the perfect person, and that’s where recruitment keeps falling apart” -Katie Cotton

We cover:

• Why hiring feels so exhausting right now in property management and the real reasons so many teams are burning out
• The biggest mistake agencies make in job ads and why leaving out the salary turns great people away instantly
• How confusing, over the top job descriptions are scaring off the exact candidates who would actually thrive in the role
• Why the right attitude and energy can matter far more than ticking every technical skill box
• The growing gap between long time Property Managers and the newer generation stepping in, and how that divide shapes culture
• The leadership behaviours that push good people out, even when the business means well
• Why so many people leave real estate in January and what owners can do to prepare for it

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

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