Real estate agents, especially new ones, struggle with getting clients because they don't understand the importance of marketing. Many believe clients will just come to them without any effort. A major challenge for realtors is staying in touch with their clients, which is a key part of their job.

Without a solid marketing plan, realtors can't find and keep clients, which is their most important job. This can lead to a lot of wasted time and effort. Also, many realtors don't use their own tools, like their own client database, and risk losing control of their clients if they switch brokers. Clients often use large real estate sites like Zillow instead of the realtor's website, which means the realtor loses control of the client and potential business.

The solution is to use technology and a solid marketing plan to build awareness and stay in front of clients. Mark Weithorn's company offers a powerful set of tools to help realtors solve these problems:

1. A Professional Website: A website acts as a realtor's online business card, building credibility and trust, especially with younger clients who fact-check them online.
2. Automated Marketing: The company's websites automatically post daily blog articles, share them on social media (Facebook, LinkedIn), and send weekly email newsletters to clients. This helps realtors stay connected without having to do all the work themselves.
3. IDX Integration: Websites can include an IDX system that pulls all real estate listings from the local MLS. This keeps clients on the realtor's website instead of losing them to big sites like Zillow, so the realtor can maintain control.
4. Private CRM: The company provides a personal customer relationship management (CRM) database that belongs to the realtor, not the broker. This ensures their client list is private and portable if they ever decide to change brokers.
5. AI for Leads: They have a new AI product called leads.ai that uses online activity and public data to find people who are likely to sell their homes. This helps realtors find leads for listings, which are more valuable than buyer leads.

This summary just scratches the surface of the marketing and technology insights Mark shared. For all the details on real estate trends, AI, and his personal journey, you'll have to check out the full video! What do you find to be the most challenging part of real estate marketing?

• Real estate professionals often struggle with marketing, especially when trying to find motivated sellers or buyers.
• Traditional marketing methods can be ineffective and expensive, making it difficult for smaller agents and investors to compete with larger companies.
• It's challenging to get marketing materials in front of a truly targeted and relevant audience, which leads to wasted advertising dollars.

• Without a precise marketing strategy, real estate professionals risk missing out on key opportunities, such as new listings or potential buyers.
• They may also spend valuable time and money on broad advertising that doesn't reach the right people, leading to a poor return on investment.
• This can create a sense of being left behind, especially when up against larger competitors with bigger budgets. The difficulty of expanding into new markets, as mentioned in the podcast, is a real pain point for many.

• Geofencing is the solution, as it allows for highly precise, location-based advertising. By setting a digital boundary around a physical location, you can target the mobile devices of people who visit that specific place.
• For Real Estate Agents: Geofence open houses to capture the phones of potential buyers, or geofence hospitals to target people of a specific ethnicity that might be looking to buy a home.
• For Real Estate Investors: Geofence locations that indicate a life transition, such as divorce attorneys' offices, hospice centers, or estate attorneys. This gives you a "first mover's advantage" to reach people who are likely to sell their homes.
• How it Works: The platform captures anonymous data from mobile devices and uses it to serve ads to those individuals on various websites and apps. This process uses AI to optimize ad delivery, ensuring your ads are seen by the people most likely to engage with them.

Are you ready to use geofencing to level up your real estate business? What specific locations would you target to find your ideal clients? Listen to the entire episode to get even more detailed strategies on this powerful marketing tool!

• Many businesses and real estate agents struggle to gain new clients because they rely on their own promises about their products or services.
• People are naturally skeptical and don't like to be "sold to." They tend to believe what others say about you more than what you say about yourself.

• Without a clear way to show your value, you're constantly fighting an uphill battle to prove your worth.
• This can lead to lost sales and fewer opportunities, no matter how good your product or service is.
• Promises and claims are not as powerful as proof, and proof is what truly builds trust and encourages people to do business with you.

The key is to use social proof—what other people say about you and your work—to let others sell for you. The video highlights five powerful ways to collect and use social proof:

1. Video Reviews: This is the most powerful method. Video captures emotion and authenticity. You can ask for a review right after a successful transaction when the client is most excited.
2. Written Case Studies: A detailed story that shows a client's journey from a difficult situation to a successful result with your help. You can easily create these from transcribed video reviews.
3. Interviews: Regularly interview clients to get their feedback. This helps you collect positive stories and also find out where you can improve.
4. Printed Case Studies: In an overly digital world, a physical, printed case study can stand out and make a big impression when you hand it to a potential client.
5. Endorsement Letters: A personal letter from a client endorsing you and your services. This feels more personal than a company's sales letter and can help build trust.

To get started, you don't need a huge collection of testimonials; a few good ones are enough to begin building trust and getting more clients.

What's the one type of social proof you're going to focus on collecting first for your business? Watch the full video to get more details on how to implement these strategies!