EPISODE 571: Real estate investors often believe that landing a great deal is all it takes to secure private money. The truth is, most investors lack a clear framework for effectively raising private capital.

In this episode, Lauren Brychell, a seasoned capital raiser who has raised over $75 million, breaks down what actually gets deals funded. Lauren explains why relationships matter more than the deal itself, how to shift from asking for money to presenting opportunities, and what belongs in a pitch deck that investors can evaluate in minutes. You’ll learn how to prepare months in advance, avoid red flags that turn investors away, communicate risk with confidence, and design a pitch deck that leads to deeper conversations and faster funding. This episode provides a clear framework for approaching private money with professionalism, clarity, and a long-term strategy rather than last-minute panic.

What to listen for:

• How to reframe the ask for capital from feeling like a burden to confidently offering an opportunity you’ve done the work to stand behind. (04:26)
• Why waiting until the last minute to raise money costs you deals, and how to start building investor relationships now so funding is available when you need it. (07:25)
• How Lauren evaluates whether a deal is worth funding in five minutes or less, and why the structure, clarity, and presentation of your pitch deck make or break investor confidence. (11:01)
• The real differences between how introverts and extroverts raise capital, and how to use your natural style to build trust and increase profitability. (18:38)
• Why nurturing relationships with existing private money lenders is one of the fastest ways to raise capital, secure repeat funding, and generate investor referrals. (22:20)

About Lauren Brychell:

Lauren Brychell is the founder of Equity Elevated Consulting and a seasoned expert in capital raising and commercial real estate investing. With a proven track record of successfully raising over $75 million for diverse real estate ventures, Lauren excels in building strategic partnerships, expanding investor networks, and creating robust fundraising ecosystems. Her passion lies in driving growth and success for firms by leveraging her extensive experience and dedication to fostering meaningful investor relationships.

Connect with Lauren:

• Website: https://equity-elevated.com/
• Facebook: https://www.facebook.com/equityelevatedconsulting
• Instagram: https://www.instagram.com/equityelevated/

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InvestHER® Community

Achieve Financial Freedom: Build a Life on Your Terms with a Community of Driven Women Investors

InvestHER Assessment: Take this 5-minute quiz to determine where you are in your investment journey and receive a custom roadmap with practical steps you can start taking today. Start here: https://d90bdsg67z0.typeform.com/to/LQEgbB3M

Live Trainings: You don’t need to know all the steps to take the next step. During our virtual events, we focus on the 3-Step InvestHER Formula, giving you the must-know insights so you can take action with confidence. Register here: https://therealestateinvesther.com/trainings

InvestHER CON: The #1 premier conference for women in real estate. It’s time to invest intentionally so every decision you make builds cash flow and buys back your time. Register now! https://investhercon.therealestateinvesther.com/

STRIVE Mentorship Program: The Support System for Women Real Estate Investors. You’ve proven you can grow on your own. Now choose who you’ll achieve financial freedom with and build life on your own terms. Apply here » https://mentorship.therealestateinvesther.com/

Need help? Submit a support ticket here:

https://share.hsforms.com/1eH2kI0p2QFat8rsY6FcFdQdi2j2

See you in the arena!

Liz + Andresa

EPISODE 570: Major life transitions such as divorce, caregiving, motherhood, and career pivots do not just disrupt routines. They instantly shift women’s financial reality. Yet traditional financial planning is rarely designed to account for emotional impact, leaving women without the clarity and support they need during moments of change.

In this episode, Andresa Guidelli sits down with Lacy Garcia, CEO and founder of Willow and a former wealth manager, to break down why financial planning must evolve with your life and what it takes to protect your financial wellness when everything feels uncertain. You will walk away with a clear, actionable framework to make grounded, empowered money decisions in every season of life.

What to listen for:

• Why the financial services industry wasn’t built for women stepping into wealth, and how to find a financial advisor who understands women’s financial planning. (1:00)
• What true financial empowerment looks like for women: advisors who lead with empathy, education, and strategy so you can stay in control no matter what changes. (05:41)
• Why every woman needs to approach her finances as if she’s single. Not from fear, but from self-leadership, autonomy, and long-term financial security. (09:01)
• Lacy’s 5 A’s transition framework that helps women establish financial clarity, confidence, and control before and during periods of upheaval and uncertainty. (11:35)
• How to navigate financial conversations with a spouse from a place of strength to create collaboration instead of conflict, and outcomes that work for you both. (18:54)



About Lacy Garcia:

Lacy Garcia is the Founder & CEO of Willow, a fintech platform redefining financial wellness for women and underserved communities through life’s biggest transitions. A former private wealth manager, she left traditional finance to build a more inclusive, relationship-driven model that addresses both the emotional and financial sides of money. Today, she is a leading voice on women’s financial empowerment, workplace wellness, and building fintech solutions that put people, not just portfolios, first.

Learn more by visiting https://www.trustwillow.com/

***

InvestHER® Community

Achieve Financial Freedom: Build a Life on Your Terms with a Community of Driven Women Investors

InvestHER Assessment: Take this 5-minute quiz to determine where you are in your investment journey and receive a custom roadmap with practical steps you can start taking today. Start here: https://d90bdsg67z0.typeform.com/to/LQEgbB3M

Live Trainings: You don’t need to know all the steps to take the next step. During our virtual events, we focus on the 3-Step InvestHER Formula, giving you the must-know insights so you can take action with confidence. Register here: https://therealestateinvesther.com/trainings

InvestHER CON: The #1 premier conference for women in real estate. It’s time to invest intentionally so every decision you make builds cash flow and buys back your time. Register now! https://investhercon.therealestateinvesther.com/

STRIVE Mentorship Program: The Support System for Women Real Estate Investors. You’ve proven you can grow on your own. Now choose who you’ll achieve financial freedom with and build life on your own terms. Apply here » https://mentorship.therealestateinvesther.com/

Need help? Submit a support ticket here:

https://share.hsforms.com/1eH2kI0p2QFat8rsY6FcFdQdi2j2

See you in the arena!

Liz & Andresa