On this special episode of the podcast, Asher Cohen, host of The Real Deal and one of Arizona’s top real estate advisors, joins Mike Grinberg, Co-Founder & CEO of Proofpoint Marketing, for a conversation that bridges two worlds: real estate and consulting.

Asher shares insights into how successful real estate agents cultivate strategic partnerships—and why consulting firms should pay attention.

They dive into:

-The art of building trust quickly in high-stakes environments -How understanding your clients’ personal “why” drives better partnerships -The role of empathy and listening in long-term business relationships -Creating genuine value instead of transactional connections -Why service-driven professionals win loyalty—even outside their own industry

Asher pulls back the curtain on tactics real estate pros use daily—like staying front-of-mind with value, reading between the lines of client conversations, and becoming a true advocate rather than just a vendor.

Whether you’re in consulting, marketing, or any service industry, this episode will challenge how you think about relationships and partnerships that actually move the needle.

Listen now and discover how a real estate mindset might just transform your business.

Join Asher Cohen as he sits down with Norman Blakey to discuss Trust Matters: Protecting Your Legacy.

Whether you’re planning for the future or safeguarding your assets, this episode is packed with insights you don’t want to miss.

Episode Summary: In this episode recorded March, 7th 2022, Asher Cohen welcomes Gianluca Pascale, or "G," as he shares his journey from growing up in a family construction business to becoming a leader and innovator in the construction industry. G discusses the highs and lows of entrepreneurship, pivotal lessons learned, and his mission to create a more transparent and collaborative construction field. He also introduces his mastermind community, Construction Professionals Unite (CPU), which aims to unite contractors and trade professionals across North America to elevate industry standards.

Episode Highlights:

• From Family Business to Personal Vision: How G took his father’s legacy and made it his own with Centrecon.
• Lessons in Trust and Financial Vigilance: G’s firsthand experience with embezzlement and his message on the importance of financial oversight.
• CPU Mastermind: An overview of Construction Professionals Unite, open to contractors, trades, and anyone looking to improve industry standards.
• Actionable Tips for Hiring a Contractor: G’s top insights on avoiding red flags and ensuring a successful construction project.

About Gianluca Pascale:

• With over 3 decades experience working in the construction industry Gianluca Pascale is the top voice in championing for breaking free from stagnation, reshaping the industry's narrative, and elevating its reputation. Available for consulting across Canada and the U.S. for clients who value integrity and relationship-building.

Connect with Gianluca on LinkedIn