🚨 Stop Relying on Google Alone! 🚨

If you're a home services business, it's time to think beyond digital ads. Your ideal customer — the 50+ homeowner — still listens to the radio, watches TV, and reads their mail. Traditional mass media isn't dead — it’s your untapped goldmine! 📻📺📬

In this video, Jim Klauck shares why Direct Response Radio, TV, and Direct Mail are still incredibly effective at driving real leads, not just clicks.

📈 Reach homeowners with buying power. 🎯 Build trust and authority in your market. 💥 Cut through the digital noise and stand out.

👉 Watch now and discover how to dominate your local market using proven media strategies that have worked for decades!

In this episode, we explore the importance of incorporating traditional advertising methods such as television and radio into your home service company's marketing strategy. While digital platforms like Google and social media are essential, they might not be enough to make you one of the top contenders in your market.

Discover why advertising during prime time news on TV can significantly boost your reach to potential customers who trust these mediums. Learn about the demographics who are most likely to engage with these ads—homeowners in their 60s, 70s, and 80s who have the means and intent to spend on services like roofing, HVAC systems, and more.

Understand the value of a well-crafted direct response radio campaign as part of a comprehensive marketing mix. Find out how these efforts can turn leads into appointments, ensuring a stronger market presence and increased business success. For more insights, links and contact information are provided in the podcast description.

🎧 Listen now and start dominating your market the smart way.

www.TheRadioPitchman.com

www.CheckAProRadioShow.com

(281) 398-7767

www.JimKlauck.com

#DirectResponseRadio #HomeServiceMarketing #HighTicketSales #RadioMarketing #CheckAProRadio #HVACMarketing #PlumberMarketing #ContractorSales #ServiceBusinessGrowth #RadioGetsResults #HomeImprovementMarketing #CheckAProCertified#RadioMarketing #StorySelling #DirectResponseRadio #CheckAProRadio #HomeServiceMarketing #AuthenticBranding #MarketingWithPurpose #RadioSalesTips #HVACMarketing #PlumberMarketing #ContractorBranding #SellWithStory #HomeImprovementPros #DirectResponseRadio #EducateToSell #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #CheckAPro #Homeowners #MarketingTips #RadioWins #LeadGeneration #LocalBusinessMarketing #DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #MakeThePhoneRing #CheckAProRadio #HVACMarketing #PlumberMarketing #RadioAdvertising #LeadGeneration #RadioGetsResults #ContractorMarketing #LongFormRadio #DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #LongFormRadio #CheckAPro #MarketingTips #RadioShow #RadioMedia #LocalBusinessMarketing #DriveInboundCalls #HomeServicesMarketing #DirectResponseRadio #TraditionalMedia #RadioAdvertising #TVAdvertising #DirectMail #LocalMarketing #CheckAPro #MassMediaMatters #50PlusMarketing #SmallBusinessGrowth

In this episode, we delve into the world of direct response radio and how it can revolutionize your business. Discover how Tom Decker from Attic Innovations transformed his small venture into a thriving business by fully embracing direct response radio.

Learn how starting with just a one-hour segment on a single station led to a five-hour weekly presence on multiple stations, and the incredible result of tripling his business in just 12 months. This captivating case study highlights the power of long-form radio to build trust and authority, turning listeners into clients.

If you're a home service company eager to explore this exciting opportunity, this episode is packed with insights and more resources available in the show notes. Contact us for a complimentary copy of "The Direct Response Formula" to get started on your journey to success.

In this episode of The Direct Response Formula, host Jim Klauck breaks down the Tom Decker Case Study — a real-world example of how long-form direct response radio transformed a local home service business into a lead-generating machine. You'll discover how Tom leveraged trust, storytelling, and consistent radio programming to dominate his market and make the phone ring with high-quality homeowner leads. If you're a contractor, service business owner, or marketer looking for a scalable, proven strategy, this case study is a must-listen.

📞 Learn what worked, what didn’t, and how you can duplicate Tom’s success on your own show.

👉 Radio isn’t just noise. It’s your sales engine — when done right.

🎧 Listen now and start dominating your market the smart way.

www.TheRadioPitchman.com

www.CheckAProRadioShow.com

(281) 398-7767

www.JimKlauck.com

#DirectResponseRadio #HomeServiceMarketing #HighTicketSales #RadioMarketing #CheckAProRadio #HVACMarketing #PlumberMarketing #ContractorSales #ServiceBusinessGrowth #RadioGetsResults #HomeImprovementMarketing #CheckAProCertified#RadioMarketing #StorySelling #DirectResponseRadio #CheckAProRadio #HomeServiceMarketing #AuthenticBranding #MarketingWithPurpose #RadioSalesTips #HVACMarketing #PlumberMarketing #ContractorBranding #SellWithStory #HomeImprovementPros #DirectResponseRadio #EducateToSell #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #CheckAPro #Homeowners #MarketingTips #RadioWins #LeadGeneration #LocalBusinessMarketing #DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #MakeThePhoneRing #CheckAProRadio #HVACMarketing #PlumberMarketing #RadioAdvertising #LeadGeneration #RadioGetsResults #ContractorMarketing #LongFormRadio #DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #LongFormRadio #CheckAPro #MarketingTips #RadioShow #RadioMedia #LocalBusinessMarketing #DriveInboundCalls #Podcast #DirectResponseRadio #RadioMarketing #HomeServiceMarketing #TomDecker #MarketingCaseStudy #MakeThePhoneRing #TheDirectResponseFormula #JimKlauck #RadioThatWorks #SmallBusinessMarketing #TalkRadioAdvertising #ContractorMarketing #DRRStrategy #TrustThroughRadio #RadioAdvertisingResults

🎙️ Win With Direct Response Radio by Educating Your Listener! 🏡📻

In this episode, the focus is on educating your customers through long-form, direct response radio shows. Learn why infotainment is crucial for your home service business and how interviews on radio can establish trust and engage potential clients. Discover the advantages over traditional short radio ads and how this approach can make your phone ring with interested customers.

When you're on the radio, you're not just selling — you're educating. And educated listeners are engaged listeners. That’s the secret to Direct Response Radio: provide value first.

🎯 Speak directly to your prospective homeowner customers. 🛠️ Teach them something useful about your service. 📞 Give them a clear offer and reason to call now.

When listeners trust you, they call you.

👉 Radio isn’t just noise. It’s your sales engine — when done right.

🎧 Listen now and start dominating your market the smart way.

www.TheRadioPitchman.com

www.CheckAProRadioShow.com

(281) 398-7767

www.JimKlauck.com

#DirectResponseRadio #HomeServiceMarketing #HighTicketSales #RadioMarketing #CheckAProRadio #HVACMarketing #PlumberMarketing #ContractorSales #ServiceBusinessGrowth #RadioGetsResults #HomeImprovementMarketing #CheckAProCertified#RadioMarketing #StorySelling #DirectResponseRadio #CheckAProRadio #HomeServiceMarketing #AuthenticBranding #MarketingWithPurpose #RadioSalesTips #HVACMarketing #PlumberMarketing #ContractorBranding #SellWithStory #HomeImprovementPros #DirectResponseRadio #EducateToSell #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #CheckAPro #Homeowners #MarketingTips #RadioWins #LeadGeneration #LocalBusinessMarketing

#DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #MakeThePhoneRing #CheckAProRadio #HVACMarketing #PlumberMarketing #RadioAdvertising #LeadGeneration #RadioGetsResults #ContractorMarketing #LongFormRadio

#DirectResponseRadio #TalkRadioMarketing #HomeServiceMarketing #RadioAdvertising #LongFormRadio #CheckAPro #MarketingTips #RadioShow #RadioMedia #LocalBusinessMarketing #DriveInboundCalls