In this episode of the Radical Global Marketing Podcast, host Steven Proud is joined by Harriet Gaywood, founder of Anoumis Communications, and one of the most experienced PR and communications leaders working in and around China today.

With more than 25 years of international experience, Harriet has held senior communications roles across Asia, including Vice President of Public Relations and International Media at Chinese tech giant Huawei. She now works with leadership teams across the region, advising on strategic communications, reputation management, and media engagement in complex, global environments.

In this wide-ranging conversation, Harriet shares hard-earned insights from decades working at the intersection of communications, geopolitics, technology, and culture, offering a candid perspective on what it really takes to operate effectively as a global communications leader in and around China.

We also explore a very different side of Harriet’s story. She is the founder of Trailing Around Asia and a recently published author of Trailing Around Asia, Mud, Sweat and Beers, a deeply personal account of trail running, climbing, and pushing physical and mental limits across China and Thailand, often at frankly ridiculous distances and altitudes.

Throughout the episode, Harriet discusses:

• What global communications leadership really looks like inside large Chinese organisations
• How international PR has evolved over the last 25 years, and where it’s heading next
• Managing reputation, risk, and credibility across markets, cultures, and political contexts
• The realities of training leaders and spokespeople across Asia
• Why endurance sports, resilience, and communications leadership have more in common than you might think

This episode is part masterclass in international communications, part personal journey, and a powerful reminder that the best global leaders are built through experience, perspective, and stamina.

In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers, one of the world’s leading healthcare and life science logistics groups.

Tom’s career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing in global marketing. His journey is a masterclass in adaptability, curiosity, and saying “yes” to opportunities.

Today, Tom helps steer the brand and marketing strategy for a business responsible for some of the most time-critical, life-saving deliveries on the planet, including stem cell transplants, radiopharmaceuticals, lab specimens, and direct-to-patient medical supplies.

We explore how Life Couriers is unifying more than a dozen specialist companies into one global brand, why storytelling and internal alignment matter just as much as external communication, and how Tom approaches marketing in a sector where failure simply isn’t an option.

Tom also shares insights on:

• How an unconventional career path prepared him perfectly for stakeholder-heavy, people-focused marketing
• The unique challenges of building a brand in a highly specialised, deeply regulated industry
• Why healthcare logistics is as human as it is high-tech
• The role of internal culture, communication, and trust when integrating teams across the world
• The future of the Life Couriers group, from advanced tracking systems to drones and global expansion
• How AI fits into modern marketing without losing the human element

This episode is a deep dive into a side of logistics most people never see, and a reminder of how marketing can shape brand trust in life-critical industries.

In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste, a comprehensive food and beverage investment group shaping the future of coffee in China.

Greg shares his remarkable 20-year journey in China, from co-founding a fast-casual restaurant group to pivoting back to his first passion: coffee. Today, Sino Taste operates across the entire coffee value chain, from sourcing and roasting to retail and wholesale, with bold plans to integrate even further by launching their own coffee farm in Yunnan.

We explore how Greg balances his roles in strategy, business development, and marketing, and why brand storytelling is critical in China’s fast-evolving coffee scene. From premium positioning with Ocean Grounds to expanding into traditional and instant coffee segments, Sino Taste’s portfolio is designed to capture the diversity of Chinese coffee consumers.

Greg also reflects on:

• The opportunities and challenges of building a vertically integrated F&B business in China
• How China’s unique food culture shapes consumer expectations
• Why coffee in China is still in its early growth stage, and why the next few years will be critical
• The role of marketing and storytelling in driving both B2C and B2B growth

Whether you’re a marketer, entrepreneur, or coffee lover, this episode offers fascinating insights into building a modern brand in one of the world’s most dynamic markets.