The ROI Most Law Firms Never Actually Measure with Gary Sarner, Ray Lakhani & Adam Warren

In this episode of Open N Raw, Ray Lakhani, founder of Raw Law Media, and Adam Warren, founder of OpenJar Concepts, sit down with Gary Sarner, founder of ROI 360+, for a candid conversation about what law firms actually need to measure to grow.

Ray Lakhani leads the discussion as Gary Sarner breaks down how law firms often chase surface-level metrics while missing the numbers that truly drive profitability and performance. From marketing attribution to operational efficiency, this episode explores why understanding real ROI is the difference between scaling with confidence and burning money.

Ray Lakhani and Adam Warren unpack how media, systems, and data must work together to create clarity and momentum. This conversation cuts through hype and focuses on what law firms should be tracking, optimizing, and acting on to build sustainable growth.

Open N Raw is hosted by Ray Lakhani of Raw Law Media and Adam Warren of OpenJar Concepts, featuring unfiltered conversations with operators who understand that numbers only matter when they’re used correctly.

Ray Lakhani / Raw Law Media
https://rawlawmedia.com

Adam Warren / OpenJar Concepts
https://openjarconcepts.com

Gary Sarner / ROI 360+
https://roi360plus.com/