The ROI Conversation We Don't Have

Let's talk about money. In this hard-hitting episode, Sarah tackles the "elephant in the room" that the coaching profession seems to ignore: the financial Return on Investment (ROI) on coach training.

While many training providers highlight the magnificent fees experienced coaches can command, they often fail to discuss the harsh financial realities. Sarah breaks down the real costs of qualifications—which can range from £3,300 to over £25,000 —and questions how many graduates ever earn enough to justify their investment. This is a critical listen for anyone considering a coaching qualification or any coach who feels misled about the business side of coaching.

In this episode, you will learn:

• The Big Disconnect: Coach training programs provide valuable skills and personal transformation, but they typically only offer 50% of what you need. The other 50%—client acquisition and business development—is often "completely absent or given superficial treatment".

• The "Monetisable Credibility" Privilege: Training providers don't explain that unless you already have a network of people who know, like, and trust you (and are in a position to hire you for coaching), you will likely struggle to find clients.

• The "Add-On" Myth: Business building is often treated as an afterthought, sold as a self-paced video course. Sarah argues this isn't enough, as implementation is complex and requires ongoing, supported learning.

• Cognitive Dissonance: Coaches rarely regret their investment. The personal transformation is so profound that it's "psychologically easier to justify the expense, even when the financial returns we hoped for don't materialise".

• A Broken System: Associate work is scarce, to the point where some coaches work for free just to build their hours —an arrangement accepted by professional bodies to help coaches meet credentialing requirements.

• 3 Questions to Ask Before You Invest: If you are looking for a financial ROI, Sarah urges you to ask yourself three questions:

  1. Do I have monetisable credibility?
  2. If not, am I prepared to invest additional time and money to learn client acquisition?
  3. Can I afford to build my practice slowly while earning very little, or am I prepared to work alongside it?

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