In this episode, we sit down with Michael Fossano from Premier Communications Group and talk about what it really means to market in a technology driven world. We start with a fun look at Mike’s life outside the office, including his passion for gardening and making homemade sauces and jams. From there, we shift into the history of Premier Communications Group, which was founded by his father in 1982 as a graphic design firm and has grown into a full service marketing communications agency. We reflect on the company’s 44 year journey and how it has evolved to serve clients across industries including automotive, healthcare, insurance, real estate, and more.

Working with a wide range of industries keeps the work fresh and forces us to stay curious. We acknowledge the rapid pace of change in marketing, from the early days of websites to the rise of social media, AI, and tools like ChatGPT. While technology plays a major role, it cannot replace genuine human connection. Strong client relationships, thoughtful listening, and tailored strategies remain at the core of effective marketing.

We explore how different platforms serve different purposes. Some clients benefit from Facebook or Instagram, while others in B2B spaces may see stronger results on LinkedIn. We stress the importance of understanding where an audience actually spends time and building a tactical approach around that insight.

A major theme of our conversation is storytelling. We talk about how uncovering a company’s history, milestones, awards, and innovations can humanize a brand. Sharing those stories builds trust, credibility, and connection. In a world full of automation and algorithms, we remind ourselves that people want to be seen, heard, and valued. Personalized outreach and thoughtful communication stand out in ways that automated messages do not.

We also touch on Premier’s deep roots in Royal Oak and long standing involvement with the Chamber of Commerce. We close with a lighter conversation about Detroit sports and lifelong memories with Mike's late dad, built around baseball.

Premiere Communications Group Website: https://premiercg.com/

Mike's Email: mfossano@premierecg.com

Phone Number: 248-544-7383

Address: 612 East Fourth Street, Royal Oak.

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We open this episode by talking about how seeing ourselves on camera during COVID changed the way many of us think about how we look. We discuss how lighting, color, and cohesion play a bigger role than we realize, and how that realization often becomes the entry point into color analysis. From there, we introduce House of Colour and Dee Pineaut, who joins us to explain what color analysis actually is and where it comes from.

We walk through the history of color analysis, starting with early 20th-century art theory and the Bauhaus movement, and then moving into the film industry with the rise of Technicolor. Filmmakers learned that certain colors could make actors look healthier, younger, brighter, or more sinister, and those same principles apply to everyday people. We talk about how color can either harmonize with someone’s natural undertones or fight against them, affecting how vibrant or washed out they appear.

We then break down what a typical House of Colour appointment looks like. Natural daylight and an in-person experience are essential, and precision-dyed drapes are used to determine whether someone has warm or cool undertones. From there, we outline the four seasonal palettes—spring, summer, autumn, and winter—and what those seasons mean in practical terms. We discuss how finding the right colors simplifies getting dressed, helps wardrobes become more cohesive, and reduces decision fatigue in the morning.

We move beyond color into style analysis, where we talk about body shape, clothing cuts, and personality. We emphasize that this process is not about changing someone’s body, but about honoring it and choosing shapes, fabrics, and details that work best for each individual. We highlight how style evolves over a lifetime and how these tools help people adapt through career changes, retirement, weight changes, and life transitions.

We also cover the additional services House of Colour offers, including cosmetics, wardrobe edits, personal shopping, and online shopping resources. Dee shares her own journey into this work, explaining how her personal transformation led her to open a House of Colour studio in Royal Oak. We close by talking about client success stories, community involvement through the Royal Oak Chamber, and how listeners can get started on their own color and style journey.

More:

Dee's House of Colour Website: https://www.houseofcolour.com/stylists/dee-pineau-royal-oak-michigan

(00:00) – Intro
(01:25) – What Color Analysis Is and Where It Comes From
(02:48) – Film, Technicolor, and the Psychology of Color
(03:32) – What House of Colour Does
(04:51) – What a Color Analysis Appointment Looks Like
(06:34) – Favorite Colors vs. Best Colors
(08:06) – Why In-Person Analysis Matters
(09:13) – Style Analysis and Body Shapes
(11:06) – Additional Services: Makeup, Wardrobes, Shopping
(13:10) – Dee’s Personal Journey to House of Colour
(14:27) – Client Transformations and Success Stories
(15:22) – Royal Oak Chamber and Community Involvement
(16:26) – How to Get Started with House of Colour

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We sit down with Dr. Tasneem Karassi of Wellness Family Dentistry to talk about her journey into dentistry, her decision to open a startup practice in Royal Oak, and her passion for patient-centered, whole-body dental care. We start by getting to know Dr. Karassi beyond dentistry, including her long-time love of ceramics and how working with her hands outside the office helps her unwind and stay grounded. That creative background naturally connects to dentistry, a profession that blends precision, artistry, and problem-solving.

We explore how and why she chose Royal Oak as both her home and the location for her practice. After working in several offices across the region, Dr. Karassi knew she wanted to build something from scratch that reflected her own vision. With encouragement from fellow local business owners and the right opportunity opening up, Wellness Family Dentistry was born. She shares how the energy, community, and vibrancy of Royal Oak made it the perfect place to plant roots and grow a practice.

A major focus of our conversation is dental anxiety. We talk about why so many patients feel nervous at the dentist and how trust, communication, and time are the most important tools in overcoming that fear. Dr. Karassi explains how her office prioritizes education, visual tools, and a calm, spa-like environment to remove the mystery from dental care. From aroma therapy to noise-canceling headphones, everything is designed to make patients feel safe, heard, and unrushed.

We also dive into dental insurance and affordability, including options for patients without insurance. Dr. Karassi outlines her one-time new patient special and the Wellness Family Plan, a membership model that focuses on preventive care and transparency rather than insurance limitations.

One of the most impactful parts of the conversation centers on airway dentistry and sleep apnea. We discuss how sleep apnea is often underdiagnosed, how it affects the entire body, and how dentists can play a key role in identifying and treating it. Dr. Karassi explains mandibular advancement devices as a non-invasive alternative to CPAP machines and shares real-life examples of how proper diagnosis can dramatically improve patients’ quality of life.

We wrap up by talking about pediatric dental care, the importance of starting children early, and how lifelong habits are formed. Dr. Karassi shares how her curiosity and conversations during a two-year gap period ultimately led her into dentistry, a profession she now uses to combine health, wellness, aesthetics, and community impact.

Wellness Family Dentistry Website– https://wellnessfamilydentistry.co

(00:00) Intro
(00:20) Welcome to the ROCC Pod
(00:49) Ceramics, Creativity, and Dentistry
(01:53) Starting a Dental Practice from Scratch
(04:24) Understanding and Treating Dental Anxiety
(08:46) Dental Insurance, Membership Plans, and Costs
(10:30) Airway Dentistry and Sleep Apnea
(15:57) Pediatric Dental Care and Starting Kids Early
(18:24) Finding Passion in Dentistry
(20:33) Joining the Royal Oak Chamber
(21:14) Fishbowl Question & Fun Wrap-Up
(22:41) How to Contact Wellness Family Dentistry

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.