Matty Dalrymple is a bestselling author with two thriller series: the Anne Kinnear Suspense novels and the Lizzie Ballard thrillers. She's also the host of The Indie Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making her a valuable resource for authors looking to leverage audio content for platform building.

In this episode:

• Why authors should be podcast listeners before becoming podcast guests
• The importance of having expertise beyond just your own book
• How to research and identify the right podcasts for your genre
• Creating personal connections with podcast hosts for better opportunities
• Developing multiple conversation angles beyond "I wrote a book"
• Using podcasts for networking and building long-term relationships
• The difference between book tour podcasts and expertise-focused shows
• Why social media matchmaking services can help beginners practice
• Creating effective one-pagers and pitch materials for hosts
• How podcast appearances can lead to speaking gigs and consulting opportunities

Resources mentioned:

• PodMatch for podcast guest/host connections
• The Indie Author Podcast (nearly 270 episodes)
• BookFunnel for cross-promotion strategies
• Author Nation conference for networking

Book Recommendations:

• Podcasting for Authors by Matty Dalrymple
• The Podcast Guest Playbook by Matty Dalrymple & Mark Leslie LaFave (coming spring 2025)

Connect with Matty Dalrymple:

• Website: theindiauthor.com
• Fiction website: mattydalrymple.com
• The Indie Author Podcast
• Fiction series: Rock, Paper, Scissors (Lizzie Ballard thrillers)
• The Falcon and the Owl (Anne Kinnear suspense)

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.

In this episode:

• Why books are "business cards on steroids" that open bigger opportunities
• The four-circle method for choosing profitable book topics
• Writing 10,000-word books that people actually finish reading
• How promotion starts before the book is completed
• Content repurposing strategies across books, courses, podcasts, and social media
• Using popular highlights from Kindle to create Twitter content
• Publishing under multiple pen names for different genres
• Udemy course creation: turning $600 books into $35,000 courses
• Gumroad strategies for packaging books with additional bonuses
• Custom ChatGPT creation for writing in your own voice
• The Four Week Write Your Book system and course
• Building sustainable creator workflows while working full-time

Resources mentioned:

• Sidegig Hacks newsletter: http://www.sidegighacks.com/
• Writer on the Side blog and podcast: https://www.writerontheside.com/
• Amazon KDP: https://kdp.amazon.com/
• Udemy: https://www.udemy.com/
• Gumroad: https://gumroad.com/
• ChatGPT Plus

Book Recommendations:

• Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/
• Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Hassan Osman:

• Website: https://www.writerontheside.com/
• Newsletter: http://www.sidegighacks.com/
• Course: https://course.writerontheside.com/
• Email: hassan@writerontheside.com

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin -

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Michael La Ronn is a bestselling author who has published over 100 books while maintaining a full-time corporate job and family life. After a near-death experience in 2012, he transformed from aspiring writer to prolific author, developing systematic approaches to productivity that he shares in his non-fiction books and YouTube channel. Michael writes primarily science fiction and fantasy featuring bold underdogs, and has built a substantial following through his Author Level Up YouTube channel with nearly 50,000 subscribers. His expertise lies in time management, dictation techniques, and maintaining consistent writing output through innovative productivity methods including mobile writing, visualization techniques, and strategic project switching.

In this episode:

• How a near-death experience in 2012 sparked his writing calling
• Managing 100+ books while working full-time and raising a family
• The three ways to manage time: add, edit, and delete
• Writing on mobile devices using Scrivener and Microsoft Word
• The power of switching between projects to avoid writer's block
• Visualization techniques for solving story problems
• Documentation-based outlining for pantsers who write by discovery
• Dictation workflows using voice recorders and AI transcription
• Using "Pikachu" as a dictation safe word for error correction
• Capturing story ideas religiously for 15 years in digital notebooks
• Building sustainable writing habits without burnout
• The Author Level Up YouTube channel and writing app tutorials

Resources mentioned:

• Scrivener app
• Microsoft Word
• Microsoft OneNote
• Apple Notes
• Evernote
• ChatGPT and Claude
• Grammarly
• ProWritingAid
• ProsWrite (AI transcription software)
• Google Notebook
• Microsoft Excel
• Plotter

Book Recommendations:

• Be A Writing Machine by Michael La Ronn: https://www.amazon.com/dp/1985174480?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• Be A Writing Machine 2.0 by Michael La Ronn: https://www.amazon.com/dp/B0BMYYJ182?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• How to Dictate a Book by Michael La Ronn: https://www.amazon.com/dp/B09HG55P5Q?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Michael La Ronn:

• Website: https://authorlevelup.com/
• Fiction website: https://www.michaellaronn.com/
• YouTube: https://www.youtube.com/authorlevelup

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/