Episodios

  • 69: Why You Should Email Your List DAILY w/ Daniel Throssell
    Dec 20 2022

    DANIEL'S WEBSITE:

    This might be my favorite copywriter site of all time. 

    persuasivepage.com

    PARALLEL WELCOME SEQUENCE:

    Sign up. You won't regret it!

    persuasivepage.com/parallel-welcome-sequence

    GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

    Sign up today!

    CONNECT WITH DANIEL:

    Website: persuasivepage.com

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    45 m
  • 68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox
    Dec 13 2022

    LIZ'S WEBSITE:

    Check out this 90s-inspired design!

    lizwilcox.com/

    EMAIL STAIRCASE TRAINING :

    It's only $12... this is a no-brainer!

    lizwilcox.thrivecart.com/email-staircase/

    GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

    Sign up today!

    CONNECT WITH LIZ:

    Website: lizwilcox.com

    Instagram: @thelizwilcox

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    1 h
  • 67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden
    Dec 6 2022

    In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...

     

    What To Look For In This Episode:

    • The importance of networking (even for introverts) and the POWER of LinkedIn
    • How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer.
    • How to get your first few clients

     

    Resources:

    • Suden PR website – sudenpr.com
    • ACTION Email Bootcamp – ACTIONEmailBootcamp.com

     

    Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

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    37 m
  • 66: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer
    Nov 29 2022

    Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer

     

    Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast.

     

    What To Look For In This Episode:

    • Attention is currency... how to "pattern interrupt"??
    • Why you need to offer dopamine rewards for readers/prospects
    • The power of "assumptive phrasing"

     

    Resources:

    • Valerie Fischer website (correct link) – valeriepfischer.net
    • VIP Day info – geoffkullman.com/vip-2day

     

    Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

     

    Connect with Geoff:

    Instagram: instagram.com/geoffkullman

    Twitter: twitter.com/geoffkullman

    Inquiries: geoffkullman.com 

     

    Subscribe To The Podcast Here:

    Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

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    55 m
  • 065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)
    Dec 21 2021

    Connect With Austin:

    Jarvis website – jarvis.ai

    Email – austin@javis.ai

    Jarvis FREE Trial jarvis.ai/free-trial

    Austin's Instagram: instagram.com/austindistel

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    35 m
  • 064: An Update And An Opportunity (for You)
    Dec 14 2021

    Connect w/ Geoff on Instagram:

    Send a message on IG – instagram.com/geoffkullman

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    9 m
  • 063: The Three Stories Every Client NEEDS w/ Lisa McGuire
    Dec 7 2021

    Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling.

     

    Connect With Lisa:

    Lisa’s website – lisamcguire.com

    Instagram – @iamlisamcguire

    Linkedin https://www.linkedin.com/in/lisa-mcguire

    Facebook: https://www.facebook.com/iamlisamcguire

     

    Lisa’s podcast:

    Your Passion, Purpose, & Personal Brand w/ Lisa McGuire

     

     Lisa's resource:

    The Essential Guide to Start Telling Your Story

     

    Connect with Geoff:

    Instagram: @geoffkullman

    Twitter: @geoffkullman

    Inquiries: geoffkullman.com

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    28 m
  • 062: Ask Geoff Again… Copywriting Q&A
    Nov 30 2021

    Mentioned In Episode:

    • 6P Sequence Masterclass
    • How To Stand Out In A Crowded Certified Market
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    22 m
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