In this episode, Carlos Gonzalez de Villaumbrosia speaks with Rachel Wolan, CPO at Webflow, the visual development platform valued at $4 billion that empowers over 3.5 million designers worldwide. Rachel discusses Webflow’s bold strategy to evolve into an AI-native experience platform with the launch of AppGen, a tool bridging the critical gap between AI prototyping and true production for enterprises like The New York Times and Spotify.

What you'll learn:

• The ICCPO Framework: Why modern leaders must remain patient zero and use their own tools to understand the systems they build.
• From SEO to AEO: Why Product Managers must now own Answer Engine Optimization as a primary distribution channel.
• AppGen Strategy: How to move beyond simple wrappers to generate full-stack, on-brand web apps directly from prompts.

Key Takeaways👇:

• Build Your Own Leverage: How Rachel built her own Chief of Staff AI agents to automate research and scale her output.
• Production-Ready AI: Why the real opportunity lies in making AI outputs secure and brand-consistent for enterprise use.
• New Distribution: Adapting product strategy for a world where discovery happens through AI agents, not just search engines.

Credits:

Host: Carlos Gonzalez de Villaumbrosia
Guest: Rachel Wolan

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• Find out more about Product School here

In this episode, Carlos Gonzalez de Villaumbrosia interviews Zeb Hermann, General Manager, v0 at Vercel, the AI cloud platform recently valued at $9.3 billion. Zeb oversees v0, which has grown to 3.5 million unique users by fundamentally changing how developers and PMs build software.

Zeb dives into the operational shifts required to transform developer workflows and increase velocity. He explains why Vercel prioritizes a "vetoe-based" culture over approvals and how AI tools are enabling a new era of "full-stack" designers and PMs who contribute directly to the codebase.

What you'll learn:

• Speed as a Principle: How to move from an approvals-based culture to a "vetoes-based" culture.
• The "Full Stack" Team: Why the most effective teams have designers and PMs who ship their own PRs.
• Prototype to Production: Strategies for closing the gap between AI prototypes and production-ready applications.

Key takeaways👇

• Impact Over Hours: Why the "996" culture is wrong and how to measure true team impact.
• Eliminating Handoffs: How to reduce coordination costs by empowering individuals to make product decisions.
• Broadening Literacy: Why the future of workflows is about more people understanding code, not just using client-side overrides.

Credits:

Host: Carlos Gonzalez de Villaumbrosia
Guest: Zeb Hermann

Social Links:

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• Join Product School's free events here
• Find out more about Product School here

In this episode, Carlos Gonzalez de Villaumbrosia interviews Elena Verna, Head of Growth at Lovable—the fastest-growing AI startup to ever surpass $100M in ARR, hitting the milestone in just eight months. With a proven track record leading growth at Miro, Amplitude, Superhuman, and Dropbox, Elena brings unparalleled expertise in driving sustainable, product-led growth across both hyper-growth and turnaround environments.

Elena shares how building in the fast-moving “vibe coding” category requires a radical shift in how we define product-market fit, structure growth teams, and measure success. From product-led monetization loops to redefining brand as a product responsibility, Elena outlines a bold vision for what growth looks like in the age of AI-native products.

What you’ll learn:

• How Lovable ships at record speed, with daily product updates and a 3-tier launch model.
• How AI-native products redefine activation, retention, and monetization.
• Why product teams must now own brand experience—not just features
• How Elena designs feedback, education, and referral loops that turn users into growth engines.
• The evolving role of activation, retention, and monetization in AI-native PLG.

Key Takeaways 👇

• Velocity as a Moat: Why rapid shipping is a survival strategy in AI-first companies.
• Always-Evolving PMF: How Lovable redefines product-market fit weekly in a category shaped by fast-moving LLMs.
• Product-Led Brand: Why every product touchpoint must be “lovable”—and how that standard powers word-of-mouth loops.

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Elena Verna

Social Links:

• Follow our Podcast on Tik Tok here
• Follow Product School on LinkedIn here
• Join Product School's free events here
• Find out more about Product School here