Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.

In This Episode, You’ll Learn:

00:00 - Who is Gloria Chou PR?

02:02 - Why you should be EXCITED for busy season!

05:00 - How to get your product into gift guides.

06:39 - What makes you stand out to press editors?

08:00 - The #1 AI tip no one is talking about!

09:47 - How important are great product photos?

11:05 - How to get more PR in five minutes with Perplexity!

14:44 - What do PR experts look for in your pitch?

20:37 - How often should you send out pitches about your product?

23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.

26:26 - Why you should set up Google News Alerts for your name and your product’s name.

28:55 - A smarter way to prompt AI searches.

30:54 - How to avoid overwhelm in your busiest season.

34:45 - How 10% of your actions can drive 90% more results!

Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

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Jacqueline on IG: @theproductboss

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Gloria Chou: @gloriachoupr

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want.

In This Episode, You’ll Learn:

00:00 Where do you start when you’re “a mess”?

04:30 Making the bold decision for what’s best for your health and the health of the business.

07:15 How to know if it’s the right time to make a pivot in business.

10:00 The mindset shift it takes to rebuild for profit.

12:45 How to trust the process when you’re in an uncertain season in business.

19:30 Get in front of new audiences and accelerate sales.

Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Karen Steuer: @tangled_roots_herbal

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”

So many product-based business owners go into Q4 without a clear strategy. They think they need more products, more time, or more content—but what they really need is focus and simplicity. I’m showing you how to reverse engineer your holiday sales goal by choosing one standout product or offer, pricing it profitably, and creating visibility strategies that actually work. This is just a sneak peek of what we’re diving into inside the Rock Your Holiday Promotions Challenge, but I wanted to bring it to you here on the podcast so you can start taking action today.

If you’ve been feeling stuck, unsure of what’s possible, or overwhelmed by Q4, this episode is your sign that it can be simpler—and way more profitable—than you think. We’re doing the math (not the drama), and I’m showing you how to build a path to that $10K holiday season with clarity and confidence. Let’s do this together.

Resources:

• Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss