In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy.

Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.

This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.

In this Episode, you'll learn:

- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses

LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

How can a handmade product stand out in a crowded market and actually start generating real, consistent income?

In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positioning, she hit consistent four-figure months without markets and without ads

In our conversation, Tiffany shares:
- How she set her skincare brand apart in a crowded market
- Why she decided to focus on pregnancy-friendly and postpartum-safe products
- The exact product launches that pushed her into her first four-figure month
- Branding and label mistakes she corrected inside PBA
- How she uses organic content and aligned micro-influencers to grow her reach
- Email strategies that generate $100–$200 per send
- Her approach to inventory, pricing, and simplifying SKUs
- The mindset shift that gave her the confidence to raise prices and still scale
- What finally led her to leave a six-figure corporate job to fully commit to her business

If you’re new to business and wondering how to grow organically, Tiffany’s story is packed with actionable insights and inspiration.

Tiffany is the founder of Crooked F Farm Soaps and Salves, a small-batch tallow skincare brand inspired by the rhythms of farm and family life in East Tennessee. She creates nutrient-rich products that support women in every cycle of life — from motherhood to midlife and beyond — by returning to time-honored, natural ingredients with a focus on pregnancy and breastfeeding safe products. Her mission is to prove that the simplest, most traditional solutions are often the most effective for modern skin.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Tiffany's website at www.crookedffarmsoapsandsalves.com
Follow Tiffany on Instagram: @crookedffarm

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

How do you keep moving toward your dreams when your body, your circumstances, or your season of life are asking you to slow down?

Inside today’s podcast episode, Christie from Sunglade Jewelry shares what it looked like to start building her handmade jewelry business without perfect circumstances. She talks openly about how chronic illness reshaped her life, how she left her career as a pediatric dietitian due to health issues, how creativity supported her healing, and how she ended up gaining the clarity and confidence to start landing custom orders, increasing her social media sales, and getting her jewelry into local retail shops, all within her first year.

In this episode, you’ll hear:

• How Christie transformed her jewelry hobby into a business while navigating major health challenges
• The mindset shifts that helped her take action early instead of waiting around for years
• How she shifted her business strategy to get custom orders almost instantly
• What’s working for her on TikTok right now
• How she got into her first retail shops within her first year
• Her exciting vision for 2026, including teaching jewelry making and expanding into more stores

If you’ve been needing a reminder that your dreams are still possible, even in a season that feels heavy or uncertain, this conversation is exactly what your heart will want to hear.

Christie Pierce is the owner of Sunglade Jewelry, where she handmakes vibrant wire-wrapped gemstone jewelry for people to treasure for a lifetime. After developing chronic illness and having to leave her job as a dietitian, she returned to her childhood passion of jewelry making.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Christie's website at www.sungladejewelry.com
Follow Christie on Instagram: @sunglade_jewelry

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open