"The Prescription" | Ken Ashley on Breaking Into CRE

Ken Ashley has spent 30 years as a top producer at Cushman & Wakefield, but his real legacy is the people he's built. As founder of CREi Summit and now bestselling author of The Prescription, Ken has spent decades writing custom 6–8 step action plans for aspiring brokers, signing them, and saying "call me in 90 days." Less than 5% ever did. Now he's written the book so no one has an excuse.

In this episode, Kyle and Ken get into:

• Why AI won't take the commercial real estate career — and where it will make a dent
• The signed prescription ritual that became a book two years in the making
• The follow-up framework that makes you impossible to ignore (hint: send the sailing article)
• Cold calling reframed , why Ken calls it "direct contact calling" and how to lead with value instead of an ask
• The 24-hour mourning cycle for handling lost deals
• The point system: a gutter guard for your week that gamifies business development
• Why right now, at the bottom of the cycle — is the best time in a generation to get into this business
• CREi Summit 2025 in Savannah: digital tools, AI search optimization

If you're in the first third of your career, considering the leap, or just need a reminder of why this industry is worth the grind — this one's for you.

📖 Get The Prescription: theprescription.pro🎟️ CREi Summit: creisummit.com🔗 Follow Ken: @kenashley on X | LinkedIn: kenashleyatlanta

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