The Power of your Network In Sales

Keywords:
Networking, business growth, relationship building, sales strategies, transformational leadership, core four, reciprocity, intentional networking, client nurturing, personal branding

Summary:
In this conversation, Janine Garner explores the transformative power of networking for business growth. She emphasises moving away from transactional networking and instead building genuine, meaningful relationships. Janine introduces the concept of the “core four” groups in your network: promoters, pit crew, teachers, and butt kickers.

She shares practical strategies for effective networking, including the TAD process (Thank, Ask, Do) and “light touch” networking to maintain connections without being overwhelming. The discussion also covers how sales is evolving, the importance of being intentional in networking, and the role of reciprocity in creating lasting connections.

Key Takeaways:

• Networking is about building genuine relationships, not just transactions.
• Identify the core four groups in your network: promoters, pit crew, teachers, and butt kickers.
• Intentional networking requires effort, focus, and strategy.
• A “no” is often just a “not now”; adjusting your approach can create opportunities.
• The TAD process (Thank, Ask, Do) can enhance your networking results.
• Light touch networking helps maintain connections without pressure.
• Showing genuine care and curiosity fosters trust and stronger relationships.
• Reciprocity is essential—give without expecting anything in return.
• Understanding your clients’ challenges allows you to offer better solutions.
• Networking is a transfer of humanity, not just information.

Learn more about Nicky at nickymiklos.com

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Music by Jules Miklos-Woodley