The Power of a Good Trailer Episode

Crafting the Perfect Podcast Teaser

In this episode of Show Makers, Ed Barker, founder of Studio 1878, discusses the importance of having a compelling trailer episode for your podcast. He explains why a trailer is essential, likening it to an audio elevator pitch that helps attract new listeners and allows podcast platforms to index your show. Ed outlines five key elements that make a great trailer: introducing your show, speaking to your audience, setting expectations, showcasing your personality, and inviting action. He provides practical tips on scripting, recording, and updating your trailer to effectively reflect your show's evolving focus. Tune in next week for insights on the ideal length of podcast episodes.

00:00 Introduction to Show Makers

00:13 The Importance of a Trailer Episode

01:04 Key Elements of a Great Trailer

01:31 Crafting Your Trailer Script

02:03 Recording Tips for Your Trailer

02:42 Updating Your Trailer

03:04 Conclusion and Next Episode Preview

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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