Join Leighann Lovely as she hosts Steve Wallace, CEO of Maverick app, on this episode of the Love Your Sales Podcast. They dive into the struggles and triumphs of sales, from missed opportunities to the importance of hard work and exceptional service. Steve shares his journey from bartender to business leader, emphasizing the value of putting in the effort and the human element in sales. They also discuss the significance of creating meaningful customer experiences and the pitfalls of relying too heavily on automation without human input. Whether you're a seasoned sales professional or just starting out, this episode offers valuable insights into building lasting sales relationships and driving business growth. Don't miss Steve's advice on leveraging sales automation and setting up your business for success right from the start. Contact Steve Email - steve@maverickapp.io LinkedIn - https://www.linkedin.com/in/chiefsalesnerd/ Website - https://maverickapp.io/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined today by Steve Wallace. Steve is the CEO of Maverick app. Steve's journey from humble beginnings as a bartender to becoming a trailblazing force in the world of business and sales is a true testament to his hustle and relentless drive. I love that behind the bar. Steve learned the importance of hard work and exceptional service, adopting the mantra. [00:02:00] If there's time to learn, there's time to clean. The mindset always pushing to go faster, serve better, and never stop improving has fueled his success in the business world. Today, Steve is helping companies grow by leveraging his unique experience and insight into sales, leadership, and customer relationships. And I have to say, I absolutely love, the mantra. I love, just the tenacity, you know, that's the type of personality that truly creates a really well rounded and just self driven human. So Steve, I'm so thrilled to have you here. Steve Wallace: I'm glad to be here. We're overdue. This is gonna be fun. Thank you. Yeah. Leighann Lovely: So tell me a little bit about, you know, your business Steve Wallace: Yeah. Where do I start? Right. Uh, as a child or a little bit later on, right. And what more of my professional journey, right? Um, I think the best place to [00:03:00] start is, is the why I was never particularly well taught in sales and that's now my why. So everything that I now speak about that I teach about I've experienced. And, and had the pain of experiencing it, not in like a visceral paper cut or type of way, but the emotional pain attached to, to not being great at sales. I was never taught sales, never had great leadership until later on in my sales career. I never had the money for a sales coach. Matter of fact, when I first started, it was as an insurance agent and I did okay. I hit. Certain records and won some awards in that world. That doesn't mean a whole heck of a lot. And fast forward, I actually got in my car repossessed and went into some really difficult financial and emotionally distressing times.[00:04:00] My brain wasn't ready and I wasn't ready to have remarkable accountability in my, my sales process and my business ownership. And it took some time for me to pick myself up by my bootstraps and diagnose what went wrong. I don't think you can ever have a real conversation about how to improve unless you identify what went wrong and attach it. To yourself or to something, somewhere you cannot improve unless you, I, unless you anchor yourself in some reality. And I had that come to Jesus moment, call it. And I said, Oh, wow. Like I could have done a lot better along the way. Sure. I made some money, but I could have done a lot better. And once I identified what those betters were, what those factors were, then I could fix them. Marker Steve Wallace: And what that involved was study of sales that involved putting myself in uncomfortable positions, learning how to cold call, learning how to network. I I'm a big subscriber to giving other people what they want as often as possible, even if it's [00:05:00] not something that I can personally financially or professionally benefit from just finding a prospects, common enemy. And helping them attack that enemy. So to speak, I'm a big fan of that. Even if it means that I don't get to work with them right away. Anyway, I learned all these lessons on my own over time...
