The Power of Niching – Why Serving Everyone Serves No One

Have you ever worried that narrowing your niche might mean losing business? In this episode, I unpack why niching down isn’t about exclusion—it’s about focus, alignment, and clarity that attracts the right clients to you. I’m sharing how I discovered my own niche over the years, the fears I had to overcome, and how specificity has helped me build stronger relationships, better referrals, and more ease in my business.

We’ll explore what it really means to niche beyond surface-level categories, like luxury versus budget, and instead look at the deeper layers of who you serve, what problems you solve, and how you deliver your services. You’ll also learn how to identify your dream clients, refine your messaging, and evolve your niche as your business grows. If your marketing feels vague or you’re struggling to connect with ideal clients, this episode will help you find clarity that creates real momentum.

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Resources Mentioned:

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Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/