The Power of Leverage: Work Once, Get Paid Forever
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The Power of Leverage: Work Once, Get Paid Forever
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Most businesses struggle to scale because they confuse effort with leverage.
In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time.
He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription models, durable systems, and long-running marketing campaigns create exponential growth, while effort-based businesses eventually stall. If your business depends on you showing up every day to make money, you do not have leverage yet.
Using real examples from decades of building and coaching companies, Brad shows how leverage replaces grind with structure and turns one-time work into long-term income. From books that still sell decades later to businesses that shifted from single transactions to predictable recurring revenue, the lesson is clear: effort alone will not get you there.
Listen now and learn how to do the work once and get paid for it long term.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
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