The Power of Knowing Your Market with Emma Easton

Does your business feel like it’s constantly doing all the things but not seeing the results you want?

Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.

In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You’ll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.

Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.

Additional Resources:

• Optimize the subject line of an email
• A/B test an email subject line

Meet Today’s Guest: Emma Easton

👤 What she does: Emma Easton is the founder and “chief bolloxologist” of Business Bollox, a marketing strategy company based in the UK. With a background in corporate PR and small business branding, Emma now helps entrepreneurs cut through the noise and grow their businesses with clarity and confidence.

💡 Key quote: “You don't need to be doing everything. You just need to be doing the right things.”

👋 Where to find her: LinkedIn

👋 Where to find Business Bollox: Website | LinkedIn

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