The Power of Knowing Your Audience (with David Kaye, Saigon-based Brand Director & Magazine Editor)

David Kaye, Brand Director for Wink Hotels, was the first hire for the company in 2019, and was tasked with building the brand from the ground up -- before there were even any hotels to stay in. In this interview, David shares about how his background in editing and publishing led him to working in Saigon, Vietnam, and how by putting his focus on understanding his audience, he's been able to launch successful events, create a go-to bilingual magazine resource, and even write for internationally renowned food and drink publications.

David's Instagram: https://www.instagram.com/cavestagram/
Wink Hotels: https://www.wink-hotels.com/
The Dot Magazine: https://thedotmagazine.com/

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