• The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

  • Apr 15 2025
  • Duración: 45 m
  • Podcast

The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.”

    Marcus is a professor at the University of Michigan’s Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike’s sports music initiatives and running digital strategy for Beyonce. He’s a recipient of AdAge’s 40 Under 40 award and Crain’s 40 Under 40 award.

    Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles