Some leaders chase success. Others build it quietly, brick by brick, through discipline, pain, curiosity, and an unwillingness to settle. In this episode, Jeff sits down with serial entrepreneur and explorer Hans Kaspersetz, whose life has been shaped by adversity, near-death cave dives, 14 failed startups, and a belief that the universe doesn't bring us this far just to let us fall. Hans reveals how coding before he could read led him into entrepreneurship, why meditation and fear inventories became survival tools, and how pushing limits helps him redefine purpose.

Connect with Jeff:

https://linktr.ee/jeffmunn

Learn More About Hans:

Website: oralucent.com

Code MUNN20 for 20% off your order

LinkedIn: Hans Kaspersetz

About Our Guest:

Hans Kaspersetz is the CEO of Oralucent, a groundbreaking oral care company pioneering the use of red and blue light therapy to improve gum health, whiten teeth, and support systemic wellness.

A seasoned entrepreneur with multiple successful exits and a track record of building a $100M enterprise, Hans has spent more than 20 years at the intersection of health technology, consumer wellness, and marketing innovation. Outside the boardroom, Hans is an avid cave explorer and ultramarathon runner, channeling the same curiosity and endurance that drive his business ventures. Hans is an early stage investor with more than a dozen companies in his portfolio and multiple advisory roles that focus on operations and scaling.

Having endured his own oral health and health challenges, Hans is passionate about the science of oral light therapy, its emerging synergistic links to the biohacking and longevity landscape, and why your mouth may be the new frontier of whole-body health.

What if the freedom you've been chasing has been within you all along?

In this solo episode, host Jeff Munn explores why so many founders and entrepreneurs sacrifice their well-being in pursuit of "freedom" — and how that very pursuit keeps them trapped. Drawing from personal experience and years of coaching high-performing leaders, Jeff breaks down the difference between freedom from (escaping fear and inadequacy) and freedom to (creating from wholeness and awareness).

Key themes:

• The hidden cost of chasing success and validation
• The illusion of "freedom" as an external reward
• Discovering unconditioned awareness — the ultimate inner freedom
  
  

This is a must-listen for anyone ready to stop grinding for someday and start living free now.

Connect with Jeff:

https://linktr.ee/jeffmunn

Welcome to Pick Now, a space for founders, leaders, and creators who are ready to stop waiting for the right time. Every great journey begins with one decision. For Jeff Munn, that decision was to stop chasing what looked right and start choosing what felt true. This episode sets the stage for what's to come: honest conversations about the moments that define us and the choices that move us forward. Let's get started.

Connect with Jeff:

https://linktr.ee/jeffmunn