In this episode, we’re joined by Vernon “RJ” Williams and Tara Day, the powerhouse co-owners of Jacksonville Bedding Mattresses and More. Together, they dive into what it really means to build a business rooted in trust, service, and—most importantly—authenticity.

RJ shares his 10+ year journey in the sleep industry, his passion for helping people overcome serious sleep challenges, and how he balances entrepreneurship with family life and a love for travel. Tara, whose career began after a leap of faith (and a mattress delivery gig), brings unmatched energy, multitasking magic, and a deep love for people to everything she does. With backgrounds in customer service and a shared commitment to real connections, RJ and Tara unpack the heart and hustle behind their brand.

Whether you're chasing better sleep, dreaming of launching a business, or just craving a dose of real talk, this episode will leave you inspired, informed, and maybe even ready for a nap.

👤 Connect with RJ Williams & Tara Day:

✅ LinkedIn (RJ Williams): https://www.linkedin.com/in/vernon-williams-150a11320/

✅ LinkedIn (Tara Day): https://www.linkedin.com/in/tara-day-050400a4

✅ Instagram: https://www.instagram.com/jacksonville_bedding

✅ Website: https://jacksonvillebedding.com/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.

Join Win The Weekend: https://peteprimeau.com/wtw

👤 Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete takes the spotlight to answer your burning questions in a special "Ask Pete" edition. Stepping in as both host and producer, Chris Stone joins the conversation as we dive deep into the mattress and furniture retail landscape. From analyzing the competition to uncovering how consumer attitudes toward sleep are evolving, we explore the shifts shaping the industry. We’ll also reflect on leadership versus management and highlight why delivering a consistent customer experience matters more than ever. Whether you're in the mattress game, the broader world of furniture retail, or simply seeking smart takeaways for any retail business, this episode is loaded with valuable insights. Grab a notepad—it's time to tap into some serious retail wisdom!

👤 Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences