The Pet Photographers' Journal Podcast Por Ina J Photography arte de portada

The Pet Photographers' Journal

The Pet Photographers' Journal

De: Ina J Photography
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Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.Copyright 2026 Ina J Photography Arte Economía Marketing Marketing y Ventas
Episodios
  • From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story

    From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story
    Mar 23 2026
    When Yunet Solarzano reached out to Ina on Instagram, she had been trying to build her pet photography business for about a year, had no paying clients, and was at a crossroads. She'd already invested in all the creative gear, tried collaborating with local businesses, and spent money on templates and equipment. None of it moved the needle.In this episode, Yunet shares what actually changed when she invested in coaching, from opening a studio in Kirkland, Washington to landing a $9,000 sale from a client who came in through one of the marketing campaigns she built inside the Consistent Bookings Workshop.This is a candid, behind-the-scenes look at what growth in a pet photography business actually looks like, including the struggles, the mindset shifts, and the moments of genuine disbelief when things start to work.What we cover in this episode:Why Yunet had invested thousands in creative tools and equipment without seeing business results, and what finally shiftedThe mindset breakthrough that mattered more than any marketing strategyHow a calendar contest campaign led to a $9,000 sale (and why Yunet almost missed it by defaulting to a digital package)What the Consistent Bookings Workshop gave her that one-on-one coaching didn't, and vice versaWhy she joined the Mastermind even after completing both coaching and the workshopWhat she would tell any photographer thinking "I can't afford coaching right now"Where Yunet is headed in the next 12 months and what she now believes about her business that she didn't beforeAbout Yunet SolarzanoYunet is the owner of Olive and Fable Pet Photography, based in Kirkland, Washington. She specialises in fine art studio portraits for pets and the people who love them. Her work is genuinely stunning, and seeing where she is now compared to where she started is one of those stories worth hearing in full.Find Yunet here:Instagram: @oliveandfable Website: oliveandfable.comResources mentioned in this episode:Consistent Bookings WorkshopConsistent Bookings Mastermind1-on-1 Business Coaching with InaSubscribe to The Pet Photographers’ JournalIf you enjoyed this episode, make sure you subscribe and leave a five-star review. It helps more pet photographers discover the show and join the conversation.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comJoin the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers
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    42 m
  • How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer

    How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer
    Mar 16 2026

    If your marketing plan starts and ends with Instagram, this episode is for you.

    I sat down with Claire Lauer, an SEO and content marketing strategist who works specifically with photographers, to talk about what a real content strategy looks like for pet photographers in 2026. We covered why Google and AI search tools are becoming one of the most powerful ways to attract the right clients, what blogging actually involves (and yes, it's still worth doing), and how to build something sustainable without burning out.

    We also got into pricing mindset, simplifying your offers, and why you are probably not charging enough.

    About Claire Lauer

    Claire Lauer is a marketing strategist and SEO expert who helps photographers simplify their marketing and use search and visibility to attract the right clients, without burnout. She is the founder of CL Content Marketing and is based in Milwaukee, Wisconsin.

    What we cover in this episode

    1. Why posting on Instagram is not a marketing strategy on its own
    2. How SEO works for pet photographers and what realistic results look like
    3. What keyword research involves and why local nuances matter
    4. Why blogging is still worth doing in 2026 and what to write about
    5. GEO (Generative Engine Optimisation) and how good content helps you show up in AI search results
    6. How to build a content roadmap around your dream client
    7. The do's and don'ts of using AI tools for content creation
    8. Pricing mindset and why you are not your client

    📲 Connect with Claire

    Website: clcontentmarketing.com

    Instagram: @clcontentmarketing

    LinkedIn: linkedin.com/in/clairelauer

    Email: claire@clcontentmarketing.com

    Subscribe to The Pet Photographers’ Journal

    If you enjoyed this episode, make sure you subscribe and leave a five-star review. It helps more pet photographers discover the show and join the conversation.

    💬 Join the Pet Photographers' Collective

    If you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

    Inside, Ina shares:

    ✨ Practical marketing tips

    ✨ Business lessons and mindset shifts

    ✨ Free resources to help you grow

    Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

    Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

    ✨ Want to Be Coached Live?

    Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29

    📲 Connect with Ina

    Instagram: @inaj.thepetphotoceo

    Email: ina@inajphotography.com

    Join the Consistent Bookings Program

    Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers
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    46 m
  • Why Pet Photographers Should Document Their Own Dogs | Personal Projects, Legacy and Life with Kerry Martin

    Why Pet Photographers Should Document Their Own Dogs | Personal Projects, Legacy and Life with Kerry Martin
    Mar 9 2026
    Documenting Your Own Dogs: Personal Photography Projects with Kerry MartinMost episodes of The Pet Photographers’ Journal focus on the business side of photography. Marketing, pricing, and building a sustainable photography business.But this episode is a little different.Instead of talking about strategy or sales, this conversation steps back into something much more personal.Photographing our own dogs.Ina Jalil sits down with Kerry Martin from Puppy Tales, an award winning Melbourne based dog photographer who has spent more than sixteen years documenting life with dogs across Australia.Together they talk about the importance of personal photography projects. The kind that are not created for clients, awards or social media, but simply to capture the everyday moments with the dogs who share our lives.Kerry shares how small projects such as photographing daily moments or recording a one second video each day can become deeply meaningful over time. Especially when those quiet memories are all that remain after our dogs are gone.For pet photographers who spend their careers documenting other people’s dogs, this episode is a gentle reminder to turn the camera back toward the lives unfolding at home.In This EpisodeHow Kerry Martin started her pet photography journey after leaving the NavyThe evolution of pet photography over the past 16 yearsThe story behind Kerry’s photography projects including Snow Dogs and Dog Tales of AustraliaWhy personal photography projects are different from client workHow to start a meaningful photography project documenting your own dogThe one-second-a-day video project that changed how Kerry remembers her dogsWhy simple, imperfect moments often become the most meaningful photographsHow documenting our own dogs can reshape how we photograph for clientsThe emotional value of creating memories before time runs outKey Takeaway for Pet PhotographersAs photographers, we spend so much time creating beautiful images for clients that we sometimes forget to turn the camera toward our own lives.This episode is a reminder that personal photography projects don’t need to be perfect. They just need to exist.Future you will be grateful that they do.About Kerry MartinKerry Martin is the photographer behind Puppy Tales, a Melbourne based photography and storytelling platform dedicated to celebrating the bond between dogs and their people.She considers pets very much part of the family and shares her work to inspire fellow pet parents to create incredible memories of life with their dogs.Kerry travels throughout Australia offering her award winning dog photography and is known for her seasonal photography experiences, most notably Snow Dogs, as well as her studio based project Project Dogalogue.Over the past sixteen years she has received many national and international photography awards. Highlights include Master of Photography, Australian Pet and Animal Photographer of the Year, and the Pets and People category winner at the 2024 International Pet Photography Awards.As she travels with her own beloved dogs, Kerry also writes and shares stories about dog photography, dog friendly travel, and life with dogs. Her content reaches a community of more than 500,000 dog lovers across the Puppy Tales website and social media platforms.Through her writing and photography she encourages dog inclusive lifestyles, shares practical resources to help dogs live happy and healthy lives, and tells heartfelt stories about the relationships between dogs and people.Puppy Tales is also a business for good, operating as carbon negative and supporting local charities through photography and fundraising. Kerry founded the Australian Dog of the Year Awards in 2021 to recognise the incredible contribution dogs make to people, communities and society.Connect with Kerry MartinWebsite: https://puppytales.com.au/Instagram: @puppytalesphotosFacebook: Puppy TalesSubscribe to The Pet Photographers’ JournalIf you enjoyed this episode, make sure you subscribe and leave a five-star review. It helps more pet photographers discover the show and join the conversation.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comJoin the Consistent Bookings ProgramMentoring & Coaching ...
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    48 m
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