If you’re running a business - whether you’re a coach, consultant, or entrepreneur - legal risks aren’t just hypothetical. They’re real, costly, and often preventable. In this episode, I sat down with Phil Calendrino, a Florida-based business attorney with 26 years of experience, to break down the essential legal protections every business owner should have in place - before problems arise.

Legal missteps can derail even the most promising businesses. Whether it’s a contract dispute, intellectual property theft, or an unexpected lawsuit, the fallout is expensive, time-consuming, and entirely avoidable with the right safeguards. Phil’s approach isn’t about fear-mongering - it’s about practical, proactive steps to shield your business so you can focus on growth.

1️⃣ Contracts Are Your First Line of Defence

Handshake deals? Risky. A well-drafted contract isn’t just about formality—it’s a tool to filter out bad clients and control disputes before they escalate.

Example: A contract can dictate where legal disputes are resolved (saving you from flying across the country for court).

2️⃣ Trademarks Aren’t Just for Big Brands

If you’ve built a unique brand name, slogan, or methodology, trademarking prevents competitors from piggybacking on your reputation.

Myth: "I’ve used my brand name for years - I’m safe." Reality: If someone trademarks it first, they get exclusive rights to expand with it.

3️⃣ Insurance and Asset Protection Are Non-Negotiable

Insurance covers legal fees and claims you can’t avoid.

Structuring your business properly (e.g., LLCs or LTDs) keeps personal assets separate from business liabilities.

https://www.forwardlawfirm.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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If you’ve ever struggled to communicate your expertise in a way that captivates your audience—whether in presentations, pitches, or even casual conversations—this episode is for you. Simon Raybold, a former scientist turned professional speaker and presentations trainer, shares hard-won insights on how to move from "data dumping" to delivering messages that inspire action. Whether you’re a leader, entrepreneur, or expert, mastering this skill is non-negotiable for building authority and influence.

1. Focus on Outcomes, Not Processes 🎯

• Your audience cares about the result of your work, not the technical details.
• Simon’s analogy: "Excel sorts data—do you care about the algorithm? No. You just want the sorted list."
• Action: Ask yourself, "What’s the one thing I want my audience to do after hearing me?" and reverse-engineer your message from there.

1. Storytelling Is an Industrial Process 📖

• Great speakers don’t rely on luck—they collect, refine, and deploy stories strategically.
• Simon’s tip: Treat stories like a library. Tag them by theme (e.g., "customer service," "failure," "breakthrough") so you can pull the right one when needed.
• Action: Start a "story bank" in Notion or a notebook. Capture moments where you thought, "This might be useful later."

1. Script Less, Improvise More 🎤

• Writing a word-for-word script often backfires—it sounds robotic and leaves no room for authenticity.
• Instead, use bullet points and rehearse out loud to build "muscle memory" for your key messages.
• Action: Try Simon’s "aged aunt" method: Explain your topic to an imaginary aunt (or a 12-year-old). The parts that hold her attention are your keepers.

About Simon

Simon started life as a research scientist. After over two and a half decades building an international reputation as a world leader in his field, and a stint managing the UK's largest social science research unit he shifted paths to look at how to better EXPLAIN all the great research that was being done.

A best seller (and two non-entities) later, his most recent book is called StoryMaking and it's a forensic examination of how to *use* stories not just tell them.

I should add that Simon's also been a lighting designer for dance companies, a playwright, actor, opera director and a fire eater

https://storymaking.business/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi, founder of the Client Flow Movement.

Key Discussions:

📍 1. The Power of Client Retention: We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships.

📍 2. Simplifying Retention Strategies: Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience.

📍 3. The Underrated Offboarding Process: Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates.

3 Actionable Takeaways inspired by Filip's Final Suggestions:

👉 1. Reflect on Your Emotional Upgrade Path: Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path)

👉 2. Simplify Your Tracking Metrics: Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs)

👉 3. Revamp Your Offboarding Process: Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process)

Filips Website : https://joinclientflow.com/amplifyme-gift

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.