The Perks of Beanless Coffee with Jaxie Friedman of Atomo Coffee

Host Keith Anderson is joined by Jaxie Friedman, Sustainability Manager for Atomo Coffee. Together, they discuss the innovative approach Atomo takes towards creating sustainable coffee. Jaxie delves into the environmental challenges facing the coffee industry, including emissions and deforestation, and how Atomo's upcycled ingredients contribute to reducing their carbon footprint. The conversation also explores the complexities of measuring and managing these impacts, emphasizing the importance of maintaining product quality while making sustainable choices.