The Perfume Boom Explained: Why Fragrance is a $75 Billion Category
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The Perfume Boom Explained: Why Fragrance is a $75 Billion Category
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The fragrance boom isn’t just hype — it’s the most explosive beauty category of 2025. GlowJob's Julia & Sasa break down why perfume has become identity, status, and self-expression rolled into one. From Gen Z’s scent wardrobes and blind-buy culture to the rise of unisex perfumes and collectible bottles, this episode unpacks the emotional and economic forces fueling the billion-dollar fragrance wave.
The besties also walk through a full timeline of fragrance history and brand evolution — from ancient ritual scents all the way to today’s icons. They unpack the rise of legacy houses like Chanel, Dior, Guerlain, & Creed to the 2010s dominance of Diptyque and Le Labo to the buzziest brands exploding today.You’ll learn why fragrance carries massive margins, how niche perfumers built cult followings, and why storytelling is everything.
If you’ve ever wondered why the world is obsessed with perfume right now… this is your episode.
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The only podcast to make you hotter AND smarter. GlowJob™ goes beyond the headlines to unpack the business and culture driving the world’s most influential industry… beauty. Hosted by best friends Julia Bellary and Sasa Li, GlowJob dishes on the conversations you actually want to hear — and the ones everyone else is too afraid to start. From celebrity drama to billion-dollar beauty deals, join us as we break down how skincare, makeup, and wellness collide with society, culture, and business.
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