In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!

Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds.

The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West.

Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story.

If you need help with press release writing or strategy, you can contact Tom in the following ways:

LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

Website: www.tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Music credit:

Pop Rock Bed by Audionautix

In the fourth and final episode of the series, we look at what to do once you have written your press release.

Where should you send it? Who to? How can you measure its success?

In this series, I am joined by:

Freelance journalist Lauren Potts.

PR Account Director Duncan McKean.

And press release expert Andrew Woodall.

If you need help with press release writing or strategy, you can contact me in the following ways:

• LinkedIn: linkedin.com/in/tom-clarke-a6732353
• Website: tjcclarke.co.uk
• Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories for editing and production.

[Credits]

Excerpt from All The President’s Men (C) 1976 Warner Bros. Entertainment Inc.

Sourced YouTube: https://youtu.be/VkuAFWR4xvw?si=Woq_NI_H0LMUuAvP

Music:

Suspense Action by Audionautix

Intriguing Potential by Northern Points

The Search by Northern Points

Namaste by Audionautix

Today, we examine the famous press release template.

We look at the main components of your press release piece by piece, from the headline to the boiler plate.

Here’s a link to the example I talk about (08:00").

• MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year

In this series, I am joined by:

Freelance journalist Lauren Potts.

PR Account Director Duncan McKean.

And press release expert Andrew Woodall.

If you need help with press release writing or strategy, you can contact me in the following ways:

• LinkedIn: linkedin.com/in/tom-clarke-a6732353
• Website: tjcclarke.co.uk
• Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

[Credits]

Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company

Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

Music:

Intriguing Potential by Northern Points

The Search by Northern Points

Namaste by Audionautix