The Paid Social Creative Lab: Creative Types Unpacked

Is your social ad creative doing the heavy lifting?
In today’s digital ad world, creative isn’t just important—it’s everything. Whether you're a seasoned paid social strategist or just getting started with creative strategy, this episode of Marketing After-Hours with JumpFly is packed with insight, real-world examples, and practical takeaways.

⁠Kelly Hichew⁠, Paid Social Account Specialist at ⁠JumpFly⁠, hosts this deep dive into the top creative types for paid social. She’s joined by ⁠Stephanie Shaw⁠, JumpFly’s Social Media Director, and ⁠Marisa Giacalone⁠, a Paid Social Account Manager with an eye for top-performing content.

Together, they walk through five of the most impactful creative formats used by today’s top brands:

• Partnership (Branded) Content

• UGC (User-Generated Content)

• Single Image Ads

• Carousel and Collection Ads

• Video (including GIFs & Animated Content)

For each format, the team shares examples, explains why they work, and gives tactical insights that any brand can apply—whether you have a big production budget or are building in-house. From eye-catching UGC to strategically structured carousels, you’ll leave this episode with fresh ideas and a clear framework for elevating your creative.

Tune in and explore how you can turn your ad creative into your highest-performing asset with the paid social experts at ⁠⁠JumpFly⁠⁠.